Tech Friday Roundup – April 8, 2011

In this Tech Friday installment we bring you technology news that hasn’t otherwise been covered on

The New York Public Library Partners With Foursquare To Unveil A New “Badge”
Elance Launches ‘Startup Cloud’ Resource to Power Entrepreneurs with Online Talent
Elance Survey: 92% Small Biz Owners Optimistic About Biz Growth; 57% Say Online Hiring Most Critical Cloud Tool
SMBs: Protect Data and Integrate Your Cloud
SalesCrunch Launches Social Sales Platform for SMBs
Kerio Technologies Launches Workspace
Jabra Freeway Speakerphone – Handsfree Control and HD Sound

The New York Public Library Partners With Foursquare To Unveil A New “Badge”

The New York Public Library unveiled its new “Find The Future Centennial Badge,” the result of a historic partnership between the Library and geo-location pioneer foursquare. The badge – which celebrates the 100th birthday of the Library’s landmark Stephen A. Schwarzman Building on 42nd Street – is the first ever awarded to a public library.

Foursquare users can earn the new badge by using their mobile devices to “check in” at various NYPL locations across The Bronx, Manhattan and Staten Island. Their foursquare friends can then see where they are, turning the users into makeshift ambassadors, sharing their NYPL visits and promoting the Library’s services, programs and collections to new audiences.

Badge winners will get a complimentary one-year Foursquare Friends Membership entitling them to an array of exclusive member-only perks; the Library will hold a monthly drawing for tickets to a LIVE from the NYPL event among NYPL “mayors” (a user can become the “mayor” of a venue if they check into that venue more than any other foursquare user in a 60-day period); other promotions include a behind-the-scenes tour of the Map Division tour for mayors; and a photo op in front of the Sue and Edgar Wachenheim III Trustees Room fireplace, immortalized in the movie “The Day After Tomorrow,” that can be unlocked by checking in a certain number of times.

Foursquare is a location-based mobile platform with 7.5 million users worldwide that makes cities easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges. Corporations and private companies often offer their own badges, but it’s a rare feat in the non-profit world.

Elance Launches ‘Startup Cloud’ Resource to Power Entrepreneurs with Online Talent

Elance, the leading platform for online employment, today introduced Startup Cloud, a new onramp resource that provides proven tactics, best practice strategies and advice to power startups tapping into the human cloud. As part of the Startup Cloud program, Elance is partnering with The Founder Institute to help entrepreneurs find the best talent to build their dream companies. Elance will also be giving away three Startup Kits, which include $500 in Elance services, to get businesses started building their online teams.

Startup Cloud will feature best practices for entrepreneurs in the pre-launch startup phase, as well as those seeking ongoing hiring needs as the company matures and grows. By sharing personal stories from the trenches, startup founders will hear from other business owners on how to effectively scale their staffing to achieve the best results. Visit Startup Cloud at The site will include articles, videos and slide shows including:
• A Blueprint for Building Your Startup in the Cloud
• 10 Key Online Hires For Your Startup
• Tips for Managing Your Online Team
• Startup Stories: How They Did It

Elance Survey: 92% Small Biz Owners Optimistic About Biz Growth; 57% Say Online Hiring Most Critical Cloud Tool

According to the Kauffman Foundation, Americans are turning to entrepreneurship more than ever before, pushing the rate of startups to a 15-year high in 2010. One of the biggest game changers for startups in the past 10 years is the emergence of cloud technologies and services that help businesses launch products and services quickly and cost effectively. Elance conducted a survey of 250 small business startups, which revealed a bullish outlook on entrepreneurship and a growing reliance on cloud technologies. Top trends cited by survey participants include:

• Entrepreneurism is the New Black—The Elance survey revealed that 92% of respondents are optimistic about small business growth in 2011. This entrepreneurial spirit is being celebrated and supported from the White House to Wall Street as a key strategy in driving economic growth.
• The Cloud is King—The cloud is critical to most startups today, and online hiring topped the list of cloud-based tools and services most important to their companies: Online Hiring (57%), Web Services (44%), File Storage (42%), Online Application Suites (30%), Accounting and Finance (20%).
• Tapping into the Human Cloud—One of the key challenges facing startups is hiring team members for their organization. Startups embrace online hiring for its cost effectiveness (78%), flexibility (74%) and better candidate information (63%).
• Help Wanted/Most Wanted—Access to in-demand talent is a key concern for small businesses. Startups reported the most needed, but hardest talents to find and afford are: Web Programmers (42%), Marketing Strategy Experts (28%), Graphic Designers (28%), Online Marketers (24%) and Writers (20%).

SMBs: Protect Data and Integrate Your Cloud

Losing or damaging a computer is not always preventable – but losing data IS preventable. Intermedia launched an Online Backup service small and mid-size businesses can use to automatically back up files on their employees’ desktops and laptops. The service is powered by Mozy, an online backup technology from EMC Corporation.

Businesses set up and manage Online Backup from Intermedia’s HostPilot® Control Panel – the same control panel used for Intermedia cloud services such as hosted Exchange email and VoIP calling. Intermedia’s integrated approach gives businesses access to best-of-breed cloud services, but spares them from having to use multiple control panels or pay multiple bills.

SalesCrunch Launches Social Sales Platform for SMBs

SalesCrunch, the industry’s first social selling platform, announced the private beta launch of CrunchConnect, which reinvents web-conferencing, presentation tracking and social networking-all in a free, browser-based solution that can capture and measure real-time customer engagement. With CrunchConnect, salespeople can meet customers in a dedicated meeting room, connect with them via social networks, as well as upload and record presentations. Sales professionals can also email presentations as trackable links-allowing users to capture and measure real-time interest of their customers to tell you when someone is ready to buy so you know who, when and how to sell.

CrunchConnect is free and available today as an invitation beta. Request an invitation at

Kerio Technologies Lau Workspace

Kerio Technologies announced Kerio Workspace, a single place that makes it easy for teams to bring together documents, files, notes, discussions and multimedia content. Accessed via any web browser, Kerio Workspace enables teams to organize projects and content. Some teams will use it as a central repository for files with commented version control. Others will opt for a more rich experience where files play a secondary role to creating, sharing, and storing content directly on Web pages.

Designed for teams, workgroups and SMBs, Kerio Workspace offers all the relevant functionality of an enterprise product, with none of the complexity and high cost of ownership:

  • Organize Files – Easily upload and organize text, office files, video and more into dedicated sections, making content easier to locate, access and share. The obstacles to collaboration are lifted and tracking progress on crucial projects is simplified.
  • Share Content – Securely share text, images, video and files with the ability to set appropriate access controls so authorized colleagues can edit the pages while others can only view them; quickly locate content via the search tool.
  • Edit Documents – No need to download before editing a file, simply click on a file context menu to open the file in its native application. When closed, the file will automatically save changes.
  • Track Changes – Review comments and track process from contributing team members. The news feed option gives users the ability to receive email notification of updates in real-time.
  • View on iPhone and iPad – View Kerio Workspace on the iPad and the iPhone in an optimized for the smaller screen version, and read content everywhere the day takes you.

Jabra Freeway Speakerphone – Handsfree Control and HD Sound

Taking audio quality to a whole new level, the Jabra FREEWAY features a ground-breaking new three speaker system – a first-ever in the category – along with HD Voice Ready, ensuring superior audio quality on both ends of a phone call. The Jabra FREEWAY provides unique versatility as both a device to be used inside or outside the car and for both calls as well as listening to music with any device – an iPad, iPod Touch, iPhone, mp3 players or video game console.

The Jabra FREEWAY features an intuitive design and a complete hands-free experience for users, allowing them to focus on the task at hand. Once the Jabra FREEWAY is clipped to the car’s visor, it automatically turns on when the car door is opened and then helps the driver pair the device to a mobile phone. Drivers can then sit back with their hands on the wheel and focus on the road ahead and use their voice to solicit all kinds of commands – making, answering, ending, redialing or rejecting calls – without touching their phone.

The device comes with a free one year subscription (valued at $59) to Voice Assist, a voice controlled app that can be used with any type of mobile phone or IP-connected device, allowing users to call, send or respond to emails and text messages, or post to social networking sites such as Facebook and Twitter, all by voice.

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Laura plans and manages Smallbiztechnology's live and virtual events, including the five-city Small Business Technology Tour, now in its third year. She also produces events for clients through her event planning company, L2 Event Production. Her popular roundups of events and competitions for small businesses is published weekly on and Small Business Trends.

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