Business owners who have already made the decision to set up their social media outlets whether it is on LinkedIn, Twitter, Facebook or even their blogs, the truth of the matter is that someone needs to be monitoring these tools. The worst thing in the world is for a customer or prospective client to reach out to you on your social media handles, and you don’t respond in a timely manner.
Companies who follow through with their social media strategies must realize that they need to delegate their social media work to someone who can keep up for them. A good solution is recruiting a social media strategist or community manager. A social media strategist will provide a company with the groundwork needed to execute a great social media strategy. A community manager is someone who is more dedicated towards user engagement and focuses on relationship management with each person that interacts with the brand. Depending on your needs and budget, you might consider hiring one or the other, or both. Once you engage in social media for business, be prepared to follow through and engage with clients beyond your email inbox.
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