Why RIM Bought Tungle and VMWare Bought SlideRocket

Cisco bought Flip and in short order closed it down. One of the big reasons why Flip did not work was because more of us are using our cell phones to take very high quality video. An independent Flip might have still had lots of mileage to go as there is a market for people who want single use devices so they don’t have to tie up their phones – including eating into battery life. You are going to see more companies acquiring more companies to obtain new customers and have more products and services to sell.

Tungle announced today that RIM has acquired them. SlideRocket announced yesterday that VMWare has acquired them.

The fast speed of technology, the low barriers to creating new products and services and the options businesses and consumers have for purchasing technology to further advance their business or for their personal entertainment is quickly changing.

RIM has been the leader of corporate smartphones. PERIOD. However, due to Apple and Google it’s share of the market is sliding. The strategy for them is to expand their portfolio of offerings in two ways. 1) to add more products and services to the BlackBerry and 2) to simply be able to sell a broader array of products and services to to businesses professionals (and maybe consumers) regardless of the device.

Expect to see RIM and other companies making more and more big and small acquistions in the coming days.

VMWare, the leader in software for virtualization bought SlideRocket and online presentation company – think hosted Power Point. Why? They also want to expand their portfolio of offers and do more than enable virtualized environments. They want to create products and an ecosystem of cloud products.

For more on this read “What To Do When Your Bank Offers Email Marketing”


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

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