It is so important to know cash flow, marketing, HR and a bit of law and of course you must know the product or service you are selling. However, one thing I see often lacking are business owners who are willing to educate themselves, just a bit in how to use technology, including social media tools better.
Dedicate a few hours a week to two things a) learn about new technology b) learn how to better use the technology you have.
Your local chamber and other professional organizations have regular events dedicated to technology – attend them.
There are hundreds of other resources which include video, ebooks and podcasts educting you about technology and in particular social media.
Vertical Measures recently release some ebooks:
Blogging for Business, which was written by Kristi Hines. This how-to guide illustrates how blogging can create a range of opportunities for both businesses and individuals. Various elements of an effective blog are covered, as well as integral search engine optimization strategies that can make blogging an even more versatile tool for businesses.
Facebook for Business, penned by Kaila Strong, offers companies a look at how to use the social media site to their marketing advantage. The guide provides a glimpse into the many marketing opportunities businesses can find within one of the most popular websites online. The site’s promotional value, the chances it gives to communicate with clients and customers, and its ability to help gauge their satisfaction are described in depth as well.
Keyword Research for Business, highlights the importance of understanding the role of keywords in the marketing of products and services online. Author James Constable notes that keyword research should be implemented throughout every piece of a comprehensive business strategy.
Local Search Marketing for Business, targets businesses that want to optimize their website for local search, structure their content to optimize search engine listings in their favor, and create localized content. The guide was written by Sarah Moraes, content marketing strategist at Vertical Measures.
Twitter for Business, covering how businesses can get started using Twitter, this guide addresses the basics along with SEO integration and how the results of such a campaign can be measured. Abby Gilmore, content strategist for Vertical Measures, wrote this guide, combining her journalism and public relations background with the Internet marketing experience that has enabled her to create content strategies for content and social media distribution.