Book Review: The Network Is Your Customer. Your MBA In Digital Branding, Sales and Marketing

network bookI’m determined to read a book at least once a week (if not more frequently). I’ve just finished reading David Rogers book “The Network Is Your Customer” and it’s indeed a must read.

While its very easy to create a blog, post on Twitter and chat on Facebook it’s a lot harder to create a successful strategy of using content to profitably grow your business. To do it right it takes time, focus, commitment and yes – a strategy.

The Network is Your Customer is filled with real life examples of companies succeeding in leveraging their customers – you’ll get lots of ideas and insight for your own business.

The book gives the reader a “class room” like education in the power of content and how it relates to your customer. The book outlines five key strategies you should consider when leveraging social media and other online content to boost sales and build your brand online:

  • ACCESS—be faster, be easier, be everywhere, be always on
  • ENGAGE—become a source of valued content
  • CUSTOMIZE—make your offering adaptable to your customers’ needs
  • CONNECT—become a part of your customers’ conversations
  • COLLABORATE—involve your customers at every stage of your enterprise



About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook

  • David Rogers

    Thanks, @ramonray:disqus ! I’m delighted to hear you found the book so helpful. If your readers are interested, they can find a free chapter at

  • Phil Simon

    I actually met @DavidLRogers:disqus at a conference a few years ago. Smart cookie. I’ll have to check this out. at a conference a few years ago. Smart cookie. I’ll have to check this out.