Constant Contact Launches Simple Share: The Shift From Email To Social Media Marketing Continues

Constant Contact is definitely one of the leading companies helping growing businesses implement social media. Their aggressive and smart moves into social media are to be applauded.

Their latest offering, Simple Share, enables Constant Contact customers to post their email campaigns to Facebook or Twitter – very nice. This is NOT rocket science but it does make it easier for traditional email campaigns to be use as powerful content for social media.

One caution – Constant Contact (and others) make it very easy to “post” on social media, but it’s a lot harder to strategically and purposefully use social media for business results.

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

  • http://www.indiebusinessblog.com Donna Maria Coles Johnson

    Thanks for this! I don’t use Constant Contact but I have in the past, and I’ve had a newsletter for 11 years. I am wondering something though. Is this particular products really indicating a “shift from email to social?” After all, this tool requires that you have an email newsletter, right?

    This is curious to me because you can get the same result he talks about in this video by simply creating a newsletter on the Web and sharing it on FB and Twitter, right? You don’t need subscribers to do that. Isn’t the power really in having a strong email marketing list that is flexible enough to integrate with FB and Twitter, as opposed to shifting “from” email to social?

    Would love your thoughts, and thanks for sharing this tool. It looks really easy to use! Makes me wonder if MailChimp has anything similar.

  • http://www.indiebusinessblog.com Donna Maria Coles Johnson

    Thanks for this! I don’t use Constant Contact but I have in the past, and I’ve had a newsletter for 11 years. I am wondering something though. Is this particular products really indicating a “shift from email to social?” After all, this tool requires that you have an email newsletter, right?

    This is curious to me because you can get the same result he talks about in this video by simply creating a newsletter on the Web and sharing it on FB and Twitter, right? You don’t need subscribers to do that. Isn’t the power really in having a strong email marketing list that is flexible enough to integrate with FB and Twitter, as opposed to shifting “from” email to social?

    Would love your thoughts, and thanks for sharing this tool. It looks really easy to use! Makes me wonder if MailChimp has anything similar.