We’re not celebrities so few of us will have over 10,000 or even 1 million followers on Twitter. However, if you’re a small business owner and wondering how to at least get your customers to follow you – just ask them – advises Chris Brogan (a social media super star).
As you think about your social media strategy give your customers a reason to follow you (or at least add you to a Twitter list). Instead of implicitly suggesting they follow you to get spammed – invite them to follow you to engage with you between purchases, advises Chris.
I’ve been wildly impressed with companies who offer tech support through Twitter. At first I thought it was silly, but for some reason while email is slow and the telephone has painfully long hold times, many companies respond quickly to Twitter cries for help.
Invite your Twitter follows to Twitter follow appreciation days. Invite your Facebook fans to a free reception once a month.
Encourage your customers to follow you not for YOU self interest but for THEIR interest.