Customers Not Following You On Twitter? Invite Them (Don’t Be Shy)

photo credit - washington post

photo credit - washington postWe’re not celebrities so few of us will have over 10,000 or even 1 million followers on Twitter. However, if you’re a small business owner and wondering how to at least get your customers to follow you – just ask them – advises Chris Brogan (a social media super star).

As you think about your social media strategy give your customers a reason to follow you (or at least add you to a Twitter list). Instead of implicitly suggesting they follow you to get spammed – invite them to follow you to engage with you between purchases, advises Chris.

I’ve been wildly impressed with companies who offer tech support through Twitter. At first I thought it was silly, but for some reason while email is slow and the telephone has painfully¬†long hold times, many companies respond quickly to Twitter cries for help.

Invite your Twitter follows to Twitter follow appreciation days. Invite your Facebook fans to a free reception once a month.

Encourage your customers to follow you not for YOU self interest but for THEIR interest.

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