Email marketing is awesome and most small businesses, who have any measure of success and desire to reach their customers have an email newsletter. With social media so powerful, just having an email newsletter is often not enough – you must engage your customers with a blog and social media.
The easiest way to do that, could be with your email marketing provider. If yours is NOT helping you leverage social media, you might want to say what only Donald Trump says best: “Your Fired”
NetAtlanic recently launched a new social media platform
Their press release reads:
Email marketing service provider Net Atlantic, Inc. today announced the availability of a new social media marketing platform that lets marketers at SMBs manage Facebook and Twitter posts, enable the sharing of email and website content in social media, and identify and engage key social influencers. Net Atlantic will be offering components of StrongMail® Social Studio™, which enables marketers to apply proven marketing principles to social media, including actionable performance metrics from the initial Tweet all the way to conversion. By offering StrongMail Social Direct and Social Notes, Net Atlantic is expanding its partnership with StrongMail, a leading provider of online marketing solutions for email and social media.
Social media marketers are starved for measurement and metrics―and many social media tools focus on traditional advertising metrics such as number of impressions, follows, and clicks. StrongMail’s social media solutions are different. They include campaign management, sharing tools, and influence metrics that marketers can use to create viral campaigns targeted to the most active followers.
“Social media has changed the way marketers run campaigns, and their challenge is how to measure the impact of their social media efforts,” said Ryan Deutsch, StrongMail’s Vice President of Strategic Services. “StrongMail’s social media solutions give marketers powerful engagement metrics that track social media’s impact on their business’ top and bottom lines.”
In addition, StrongMail’s social media solutions fully integrate with Net Atlantic’s StrongMail On-Demand Edition, delivering a true multi-channel marketing platform. Marketers can track follower and subscriber activity to determine their reach and awareness levels, and create total engagement campaigns to drive revenue, subscriptions, and conversions.
You can leverage social media through your email marketing service or consider 3rd party tools such as HootSuite, NutShell Mail, Tweet Deck, CoTweet and Postling which help you manage listing and engaging (posting) on social media.