SocialToaster @ SXSW 2011 – Simplify Your Social Media Process, Get Your Supporters to Help


SocialToasterWearing the social media hat in your business can easily pull you away from your other essential duties. SocialToaster believes it’s time to enlist your friends and fans to help.

SocialToaster works by tapping into your Brand Ambassadors—employees, customers, followers, anyone who supports your business. Once you’ve installed SocialToaster on your website, you just rally your Brand Ambassadors to go through a one-time, simple registration process.

Then, whenever you push new content on your site, like promotions, contests, blog posts, your Ambassadors will automatically receive an email update asking them to approve your content. If they agree, your content is promoted in all of their social networks automatically. This includes Facebook, Twitter, MySpace and LinkedIn.

Apart from making word of mouth marketing easy and automatic, SocialToaster tracks all the activity that occurs through these broadcasts. So if your Ambassador, John, promotes your new blog post on his networks, SocialToaster can identify Sue and Bob, his friends, when they click on the content link.

All this activity is available in comprehensive, real-time reports from SocialToaster. You can pull up details on your ambassadors, visitors, and KPIs like leads from clicks, sales from clicks, and conversion rates.

SocialToaster offers five pricing levels, with levels that are sure to fit your small business budget. The basic service is free and allows you to publish 20 new content posts on your website each month. The next level up, the Silver package, offers 100 new posts for $35 per month.

Check out the video below of Ramon Ray speaking with SocialToaster CEO Brian Razzaque at SXSW 2011:


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Joseph Mutidjo

Joseph is a writer at Smallbiztechnology. His first taste of home computing was the Tandy 1000. He continues to be fascinated with how technology makes life easier and more efficient.

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