I recently sat down with Stacey Gutman, director of OPEN Forum, to talk about the radical changes the site has undergone. We discussed what the redesign means for you, as a user, and how you can apply similar changes to your own website.
The OPEN Forum team is consistently trying to improve the site’s content and community and realized that both needs could be met by creating a better user experience, Gutman explained. To continue to evolve as a leading platform for growing businesses, the website needed a fresh, new look And since she and the team looked to develop OPEN Forum into a daily destination for small business owners, they knew accessibility and searchability was key.
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