Consider LiveChat as a Way to Boost Online Sales

"Chat" about getting to prospects before your competitors!

Chat rooms and live chatting has such a juvenile reputation, one of deceit and frivolous conversation. But in e-commerce, live chatting can turn its reputation around, and yours. Consider utilizing a live chat function as a way to reach prospective customers before they reach your website, or move on to your competitor’s.

“It’s no longer about waiting for a website visitor to click on a chat button. E-commerce sites and brands can now initiate the conversation with their potential customers,” said Mariusz Cieply, CEO of LiveChat, a real-time software and web analytics tool for e-commerce sales and support teams.

LiveChat just released new engagement features that increase online sales conversions, such as:

  1. Intelligent Triggers: These identify the best prospects visiting a website and initiates a chat invitation with a personalized, custom message. These triggers can also be based on keywords, referring websites, location and any other combination of conditions.
  2. Conversion Meter: This measures how many chat invitations and session result in a successful purchase or membership sign-up, providing an ROI on an emerging sales channel. It also allows teams to measure results and adjust campaigns.

“For example, if a web shopper experiences an error on the checkout page or is browsing for more than three minutes, triggers can be set to instantly launch a chat session to engage that shopper,” Cieply said. “The end result is expanding sales by reaching visitors who are hesitating or encountering an error and might otherwise abandon a shopping car at a critical purchase point.”

Does live chatting with your customers really work? Well, France Telecom-Orange, one of the world’s leading telecom operators, saw a 10 percent gain in sales conversions after implementing a live chat option. Of the approximately 30,000 chats the company has each month, 10 percent of those result in a sale.

“With LiveChat, we’re able to pinpoint our top visitors in various stages of the shopping process,” said Monika Abramczyk, Project Manager at France Telecom-Orange. “And with a 10 percent sales conversion rate, our results speak for themselves.”

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Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. Prior to that, she was a freelance writer, who was published in over a dozen print and online publications, such as Smallbiztechnology.com, American City & County, Ideabing.com, Transport Topics and St. Louis Commerce Magazine. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player.

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