I have moderated and attended a number of seminars and events that extol the virtues of Facebook.
- One can advertise on Facebook to acquire customers (or cause action of potential customers). In fact Facebook advertising drives more sales and obtains a more targeted audience than Google.
- Through Facebook’s rich blend of photos, video and text one build more deeply engage with customers where they are already living.
These are just two benefits. Other benefits include local advertising, check in and more.
However, Allbusiness.com reports that for some businesses Facebook might not be the best option for small businesses.
The problem with Facebook, say critics, is that it’s just not conducive to business. “The so-called friends one meets there will gladly share their vacation photos with you but they don’t want your business marketing materials,” says Steve Gallegos, a commercial photographer from Dallas who’s spent hundreds of hours on Facebook trying to generate business for his company. “Facebook is not and was never intended for business use.” That’s why Gallegos has launched a new company called WhoYa, an invitation-only virtual community exclusively for small-business owners.
For most businesses Facebook is definitely a great resource to use for engaging their customers, building a brand and even making sales. However, it’s good to at least know the potential for the downside of any business tool we use, even Facebook.
While Facebook is a great tool for businesses, also ensure that your web site, blog and email marketing are “up to snuff”.