Online Marketing Tools for Small and Medium Businesses

Well, you have been reading about it almost everywhere: while you were tweeting, while using your email marketing software, or while reading your trade journals. The latest online marketing strategy with the extensive reach of over a hundred million captive prospects is Social Media Marketing.

The results of leading research organizations like Pitney Bowes show (in their recent May 2011 survey) that nearly 20% of small to medium businesses prefer the stupendous reach of social media. The power of this new e-marketing tool truly has an impact.

The three major marketing tools that SMBs use are:

  • Email Marketing
  • Advertising
  • Mobile Marketing
  • 25% of SMBs have no marketing strategy

Further research by independent email marketing software firms such as Constant Contact, only reiterates the point that social media marketing is the most popular for small businesses, just behind direct mailing, email marketing and print advertising. Besides, the number of businesses increasing their social media presence with online promos, product information and talk-back spaces has also been substantial over the past year.

The top two free emarketing strategies for SMBs

Given the statistics, you should leverage email marketing and social media to optimize your business. Here again, there are several products, but expanding at explosive rates is Facebook and looks to be the network with which you should begin.

Continuing your email newsletter strategy will help you to interact with clients personally as well as offer customized product details to the client. While social media will give you a live or instantaneous connection with one client (and probably thousands of others, who follow the client) with a single tweet.

Take Away

Social Media will briefly introduce you and help you reach prospects in a multiple-level- cascading effect at almost 0.01% cost and close to 55% ROI on leads generated. Besides, it is easy to use and is most definitely a mass-reach marketing tool.

The following two tabs change content below.

Anuradha Shukla

Anuradha Shukla is a China-based writer covering a range of topics from enterprise IT to mobile technology. Shukla writes for the Korean IT magazine Asia-Pacific Business and Technology Report. Her articles are also published by an Australasia media company Fairfax Media.

3 thoughts on “Online Marketing Tools for Small and Medium Businesses

  1. Rolv Heggenhougen

    In addition to the traditional email marketing (mass email) one should look at another marketing opportunity and that is the emails we all send from our corporate email addresses every day. I represent a company that has developed a solution for just those emails and thus this post.
    The basic idea behind wrapmail is to utilize the facts that all businesses have websites and employees that send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research.
    WrapMail can also be used to create personal email stationary based on social networks (Facebook, YouTube, Twitter, MySpace) hobbies, interests etc for anyone’s personal email.
    Wrapmail is available for free at and wrapped emails arrive with no red x!

  2. Gopi Raman

    While email/mobile marketing are good avenues for small businesses, wouldn’t it be nice if businesses have insights into their customers’ buying habits? With this missing piece and coupled with a no-card loyalty program, businesses can personalize their marketing effort. We have just launched that offers personalized marketing for businesses.


Leave a Reply

Your email address will not be published. Required fields are marked *