Well, you have been reading about it almost everywhere: while you were tweeting, while using your email marketing software, or while reading your trade journals. The latest online marketing strategy with the extensive reach of over a hundred million captive prospects is Social Media Marketing.
The results of leading research organizations like Pitney Bowes show (in their recent May 2011 survey) that nearly 20% of small to medium businesses prefer the stupendous reach of social media. The power of this new e-marketing tool truly has an impact.
The three major marketing tools that SMBs use are:
- Email Marketing
- Mobile Marketing
- 25% of SMBs have no marketing strategy
Further research by independent email marketing software firms such as Constant Contact, only reiterates the point that social media marketing is the most popular for small businesses, just behind direct mailing, email marketing and print advertising. Besides, the number of businesses increasing their social media presence with online promos, product information and talk-back spaces has also been substantial over the past year.
The top two free emarketing strategies for SMBs
Given the statistics, you should leverage email marketing and social media to optimize your business. Here again, there are several products, but expanding at explosive rates is Facebook and looks to be the network with which you should begin.
Continuing your email newsletter strategy will help you to interact with clients personally as well as offer customized product details to the client. While social media will give you a live or instantaneous connection with one client (and probably thousands of others, who follow the client) with a single tweet.
Social Media will briefly introduce you and help you reach prospects in a multiple-level- cascading effect at almost 0.01% cost and close to 55% ROI on leads generated. Besides, it is easy to use and is most definitely a mass-reach marketing tool.