Reasons for Online Marketing Failure, and Overcoming Them

Online marketing isn't something you can just through in. These campaigns, just like traditional marketing, require thought.

Online marketing demands that entrepreneurs continue to innovate and evolve.  Be it creatively repackaging products, promotions of services etc, a bit of freshness is sure to create an interest in your business. However, entrepreneurs are often found to refrain or limit their creativity unknowingly.

TJ Philpott, blogger and Internet entrepreneur, believes that the opportunities for creative online marketing are unlimited, and that small or medium business owners need to explore and to come up with new ideas to get the strategy right.

Studies have proved that there is a pattern to these creative inhibitions. The most common reasons are:

Lack of focus on creation

When creativity is flowing, multi-tasking has to stop, as it disrupts, dilutes focus and does not allow free flow of creative thoughts. Hence, at the first flashes of creativity entrepreneurs need to concentrate and let the ideas seep through and evaluate at a later point of time. Experts say set goals and pursue them, “For this month, I want to see my business bring in $100.” Then begins the process of ideation and motivation, inspiration will flow and creativity is optimized.

Fears of Failure

The immediate reason that prevents implementation of an inspiring, creative idea is the fear of failure and the enormity of bearing the logistics of losses. However, the essence of entrepreneurship is charting paths, treading the unexplored and giving in to fears inhibits the creative growth curve, stunting growth.

Self Confidence

Success brings self-confidence and drives greater success. Therefore, retaining self- confidence is the key to creativity in online marketing and keeping it successful.

Once, these inhibitions are avoided the path to successful online marketing is well established.

Take Away

Experts in behavioral psychology believe that technology entrepreneurs need to take the risks and plunge into creative online marketing. They need to overcome and

  • Focus on creativity
  • Face failure as the first step to success
  • Build self confidence by positive channelizing of creativity
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Anuradha Shukla

Anuradha Shukla is a China-based writer covering a range of topics from enterprise IT to mobile technology. Shukla writes for the Korean IT magazine Asia-Pacific Business and Technology Report. Her articles are also published by an Australasia media company Fairfax Media.

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