I was reading an article in Elance’s newsletter, posted on their blog, “Word Press 101”. For many geek folk WordPress, Twitter and other tools are the basic of our tech knowledge and we know about and use these tools on a daily basis.
However, we forget that these basic tools, including Twitter, Youtube and even our smartphones are hardly used and definitely hardly used to their fullest by many of our peers.
If you’re new to technology, scared of clicking on mouse or nervous about pop-ups on your web browser, stop.
It’s great to have a healthy sense of “respect” of technology and not click on attachments that could contain viruses, for example, but having a fear of technology that keeps you from NOT using technology is not good.
Last week I was in Concord, New Hampshire, speaking to a group of small business owners at Score’s e-business Now conference. Governor Lynch, in a short talk explained that small businesses cannot afford to NOT leverage technology in their businesses.
Here’s a few ways to get up to speed:
Check out our online training center with Grovo for dozens of online training courses for online tools and services.
Social Media: LinkedIn, Facebook and Twitter all have extensive help sections, for advanced users and beginners in how to better use their tools. Read these sections.
Email Marketing is so important and most all of the popular email vendors, including Mail Chimp, Constant Contact, Vertical Response and Campaigner have detailed help sections and many have user communities to help you get more out of email marketing.
Smartphones are powerful tools that can do more than just talk. The main power of your smart phone is the apps that you install on it. There’s not one main place to know what apps are best for business, but main stream online publications such as the Wall Street Journal, Inc Magazine, Small Business Trends and of course Smallbiztechnology.com will keep you up to do.
There are many local events by tech vendors, local Chambers of Commerce and other professional organizations all helping you learn more about how to use tech in your business.
I’ve only mentioned two technologies – but there is so much more. Don’t be afraid of technology – embrace it.
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