Small Businesses Using QR Codes to Engage Customers

This is an example of a Quick Response, or QR, code.

Mobile marketing for small businesses has found a new method. Called a Quick Response Code, or QR Code, it is already a rage in Japan and fast spreading across China and India. Heralded as the new generation technology for web content search, accessing is very simple, easy to deploy, accessible technology and impressive ROI.

How Will QR Codes Engage your Customers?

QR code apps are already available for Androids, Blackberry and other leading mobile platforms while some mobile manufacturers are offering native QR code reading software for mobile camera phones.  The barcode is essentially a two dimensional matrix of black modules arranged within a square framework with white background and can contain your businesses URL, discounts, promotions as text, images or embedded features.

For example, when a QR code is placed in a storefront’s window, shoppers can simply scan the code and instantly learn more about the designers featured in the window display or available inventory. In this sense, QR codes help bring offline customers online. In short, the goal of QR codes, like that of social media or the internet-at large is to reconcile the virtual and physical world.

QR codes can also be placed on business cards or on traditional marketing materials such as brochures. This allows the business to change what the consumers access through the QR code, such as a special discount, without having to change the non-digital marketing. It also gives consumers one additional way to interact with your business.

Policy, a hospitality start-up found using QR codes “helped spread the word and get more patrons.” Special Events Manager, Tiffany Penn, said in Fox Small Business, ”In a world where everyone wants quick and accurate information in the palm of their hands, we wanted it to be as easy as possible to get them in the doors and placing QR codes in the front window by the menu box.”

She adds further, “that some of the QR codes take customers directly to the menu tab on its Web site while another code directs to reservations and a third to directions.” It ensured their customers were engaged and got more information, leading to further business and sharing with peers and family.

Take away

QR coding developers offer yet another dimension to social media marketing and more specifically for camera-based devices, which can capture the code and cause the browser to launch into embedded content on business service/products.


About Anuradha Shukla

Anuradha Shukla is a China-based writer covering a range of topics from enterprise IT to mobile technology. Shukla writes for the Korean IT magazine Asia-Pacific Business and Technology Report. Her articles are also published by an Australasia media company Fairfax Media.

  • Nick Martin

    Good intro to the 2D barcode space for business. Here’s another resource with some great ideas for how to implement 2D codes for mobile tagging for multiple verticals:

    Nick Martin
    Online Community Manager
    Microsoft Tag