Small retailers have always faced challenges that service businesses and online business don’t have. They have a store front and must get feet in and out of the door, while ensuring they makes sales as the feet (customers) are in the store.
Large retails such as Radio Shack, Macy’s and Starbucks have lots of resources to test new technology and leverage it, on a large scale, in their retail stores. Small retailers can’t do this.
However, with the evolution of new technology there has never been a better time for small retailers to leverage online transactions (using apps, WiFi, mobile devices) to enhance the transaction engagement with their customers.
For example, Bloomberg Businessweek writes that Square has introduced an IPad checkout feature to help small retailers.
The free app, “helps merchants track sales, broadcast deals and help shoppers find nearby stores on their mobile phones. Retailers can download the Square Register application for free on Apple Inc.’s iPad tablet, the San Francisco-based company said today in an e-mailed statement”, reads the article.
If you are a smaller retailer, competing against larger giants or just trying to streamline your point of sales OR enhance your customer’s buying experience, DIVE into and try out a variety of mobile payment options.
Get ahead of the curve, not behind it. TEST, with a subset of customers. TEST with your employees to ensure they are comfortable using the technology. TEST with your vendor to ensure all (or most) the bugs are worked out. TEST.