Treat Your Email Marketing Like A 6 Course Meal and See More Clicks

Email marketing is not hard to do. But profitable email marketing takes strategy and thought. has done a several webinars with Campaigner about email marketing and have archived them here.

Furthermore, Constant Contact, Vertical Response and MailChimp have lots of education resources on how to do email marketing campaigns that get results.

Most of us write the content of our email marketing message and blast it out to our customers on a regular basis and that is the extent of our email marketing campaign.

However, Babcok Jenkins has an infographic that illustrates how you can better think of your email marketing message.

The subject line: Communicates benefit, reason to act and time required to realize the benefit

Headline/intro: Clarifies the intent of the communication

Act I: Honest and direct. Focused on driving action

Act 2: Here is where folks can talk about themselves if they must

Act 3: Quickly get back to talking about the recipient

The Ask: After 2 or more calls to action delivered in the context of the evidence/support section, there is room for a more transaction “ask”.

Check out the infographic here

For the Adult School of Montclair I taught a 4 part course about Online Marketing for Small Businesses, here’s the slide deck about email marketing.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook