I just came back from Concord, New Hampshire to speak with 200 or so small businesses on Score’s e-Business now tour, sponsored by Microsoft, Best Buy, Skype, Cisco, AT&T, Constant Contact and others.
I was going to give a presentation about how businesses can use analytics in their business. It so happens I did not give it (someone else gave the presentation) but I thought to still share with you the presentation I prepared. See it below, as prepared on Slide Rocket (on a Google Chrome Book) (can’t see the presentation use this link)
Entrepreneur Magazine also wrote about the importance of analytics and writes:
Understanding metrics can help enable you to identify big problems such as poor timing, inconsistent search phrases, incorrect prospect definitions and flawed audiences. Most importantly, it can help avoid wasting time and money due to poorly-executed websites or marketing campaigns.