Now and again we hear of people coming out with innovative ideas, starting up small enterprises and with bigger dreams of making it large someday. Some achieve it but most of them fail. Small enterprises spring up in all major technology and industrial hubs around the country; backing up brilliant ideas which if given the right platform could change a lot in consumer’s lives. Marketing of the business plays the crucial role in determining whether the business will grow or not. For new businesses, getting the customers is the real hurdle. Traditional advertising practices are expensive and many times don’t prove effective. Here are some guidelines to start your online marketing efforts:
Be real, But Be Creative – Welcome to the IT era, where online marketing can gather a far larger audience than any other advertising can. With the world being the stage, the real deal is to be as creative as possible; it is what one writes and displays that matters. Making the stuff as simple as possible at the same time creative is a real challenge, but that is where the line is drawn. Everyone cannot do it, and the ones who can get the attention grab the maximum share of visitors, increasing revenue and sales. You may consider making a comedy video series surrounding your new service or product. Humor tends to stick in consumers’ heads, so the chance of getting your product noticed by consumer becomes high.
Website Appearances – Another point which controls your online marketing success is the look of the website. The more genuine it looks, the more clicks it gets. Flashy and funky looks can also gather attention but only for a limited period of time. Flashy and funky can also get confused with spams, adware, or other malicious links. In other words, the cleaner the better. When doing your marketing online, your main aim is to convert those clicks into actual customers. Being innovative counts and when coming up with something new, one should never hesitate to try. After all, the entire online scenario to a larger extent runs on taking chances and coming up with things that have never been done before.
Think Differently, Act Differently – Getting people to notice you online is not an easy job, nor is it too hard. One just needs to know how to do it differently yet make your customers feel safe and happy with their product. Things don’t sell because great people build them, but because they sell them greatly, in ways no one has ever thought of before. One way to begin to act differently is to use mobile marketing to reach customers online via their cell phones. This video from Business on Main does a great job of illustrating what this is and how it can help your small business.
Do You Believe in Social Media? – Nowadays, many marketers believe that social networking websites are important place to get in. Yes, social networking website can boost your online presence. When using a social network, don’t just say that you are marketing certain product/service, so buy it. It sounds stupid, and let’s face it, no one likes to be sold too. You should have clear goal of what you expect to generate before jumping into any of the social media sites – Facebook, LinkedIn, Twitter – and that should be a goal of conversation and engagement with your target audience, not necessarily leads.
The Real Secret – Whoever read this article should feel inspired and then head off to Starbucks! Make simple marketing plan of action for your small business setup. As soon as, you are ready with a simple plan with few marketing strategies, you will be able to know how to execute this plan in your own inimitable way.