Mobile marketing campaigns are emerging as the “next big thing” for enterprises all over the world. An IDC report says that the smartphone market will increase 55 percent this year. According to mobile marketing firm The Lucid Web Crew, mobile marketing is growing by leaps and bounds and it appears to be effective for all types of businesses, despite their demographic or target audience. This is because the majority of the people do have mobile phones, especially smart phones.
Mobile marketing is gaining attention:
The biggest reason why mobile marketing has shot up in the past five years is because of its ability to impact and reach target customers anywhere, anytime. Communication, or the promotion of certain products or services, becomes more efficient as these can be transferred through mobile devices. With the uptake in 3G and higher-level devices, the growth in data-plan subscriptions and in the tablet and netbook market and the increasing growth of the smartphone market, it seems that mobile market is ready to take over form email marketing. The increasing popularity of the mobile message marketing has made it one of the fasted growing communication technologies.
Mobile marketing is ready to take over from email marketing:
As compared to mobile marketing, email marketing is less expensive. In the case of small businesses, it may cost you $20 per month for a bulk email marketing service. However, the redemption rates are low, but you will not be loss as you are investing very little in this type of marketing. Whereas mobile marketing has ability to increase sales the same day your message is sent! Yes, in this case, redemption rates are high. Businesses appreciate the 95 percent read rate text message marketing provides, and consumers appreciate the personal connection to the brands they love directly on their cell phones.
Tips for SMBs who want to implement mobile marketing:
Mobile marketing is a real growth industry, but unlike any other form of digital marketing, it is the sort of marketing that any business of any size can get involved in and it does not have to break the bank either! With more users adopting mobile and choosing their smartphone to PCs, business owners need to offer strategic mobile market campaign while applying traditional practice of marketing.
• The biggest mistake marketers make is that they design a mobile marketing campaign in the same way they design email marketing campaign. Your message should be clear, concise, and well thought.
• It is wise that when you create a ‘message’, consider the demographic information of consumers such as the consumer’s user profile and preferences, and other details.
• Choose an attractive subject line. Your message should be revelant to the users if you want to generate instant reaction i.e. to buy your service/produce.
• Be spontaneous in answering consumer complaints or comments. Make sure that you are able to respond promptly to customers. Remember, consumers have very ‘long memory’ when it comes to poor service.