There are many reasons to NOT create an app for your business, but here’s a few reasons why you might want to CONSIDER creating an app for your business.
1. Do you have an engage customer based of mobile users who would use it.
2. Do you have a product or service in which you could create an app around. Beyond just a copy of your web site, is there some part of your product or service that lends itself to interactivity.
3. Is there a functional service or feature an app can provide that your customers would want – such as tracking a package or making it easier to order something.
Before creating an app, also consider if your web site can be “mobile browser” ready. This means visitors coming to your web site from their smartphones (or tablets) can interact with your web site or a portion of your web site – kind of like the poor mans app.
The Wall Street Journal wrote a insightful story of how a local NYC restaurant created an app to help its customers know more about eating Oysters.
“I wanted [customers] to come into the Mermaid, and if there are oysters they’re unfamiliar with they can learn,” he says. “Or they can look back at the last time they were here to see their favorites.”
The app has been a smash. It has more than 5,000 downloads, says Mr. Abrams, and he hasn’t been able to measure the number of times people have used the software to share “I just had a bluepoint oyster at The Mermaid Inn” on Facebook and Twitter. He adds that diners have created a game—trying to eat their way through the app’s database.
Read the full article here to get further insight to create apps for your business and to learn about Manhattan’s Mermaid Inn.