Increasingly, the development community has fashioned mobile programs for small-business owners, recognizing that on-the-go is simply part of running a modern enterprise, according to Ramon Ray, editor of Smallbiztechnology.com.
“They’re all about speed, efficiency and serving customers better,” he said in the Wall Street Journal. “They enable small businesses to do big things.”
Let’s take a look at how mobile technology affects small business marketing. The results from last week’s poll on digital marketing techniques reveals that a variety of digital techniques are used by our readers. Here are the specific results, where participants were allowed to choose more than one option. Some of the results have been hyperlinked to a recent Smallbiztechnology.com article if you want more information.
- Email Marketing – 62%
- Text Message Marketing – 25%
- QR Codes – 12%
- Geolocation – 0%
- Social Media Marketing – 75%
- Search Engine Marketing – 62%
- Content Marketing – 25%
Notice that the three methods that are primarily mobile: text message, QR codes, and geolocation, are the ones used least by readers. They are also methods that we haven’t covered enough at Smallbiztechnology.com, and we’ll be sure to fix that.
Mobile technology extends beyond marketing of course. It also includes the booming e-payment, or mobile payment trend, which is expected to double by 2013. It also includes cloud-based services and mobile commerce. Overall, mobile technology is something that small businesses need to be preparing for.
To prepare, consider the needs of your business and your customers. If your customers are smartphones users who might be part of the mobile payment trend, then investing the e-payment technology and mobile commerce would be a good idea. If you perhaps cater to folks who use their phones for just about everything, then perhaps implementing QR codes or text message marketing may add to your bottom line in the long run. In the end, mobile technology is part of the future, whether small businesses like it or not. It would be wiser to look into the technology now than wait until later, giving time to the competition to jump on board first.