Harvard Business Review as a simple blog post about five benefits companies can have from leveraging Twitter.
The five things are:
I encourage you to check out their full blog post for more insight, but let’s dig a bit deeper into one of the points, “embracing”. HBR writes:
Embracing. Can you use Twittter to get ideas on how to improve your products? It’s not easy, but it can be done. Intuit’s all-hands-on-deck response to tweets about its TurboTax products during tax season not only help keep stressed customers happier, they provide insight into the software’s sticking points that the Intuit team uses to improve the product for the next release.
Although not all of your customers are going to be using Twitter, for those who are using Twitter and know that YOU are using Twitter communicate with them on Twitter, not only with they appreciate it, but others will see this as well.
Twitter can help you get ideas, solve problems and make your company better by crowd sourcing your audience to help solve problems or give ideas from a much wider and diverse audience than you could must on your own.