Tech & Your Biz: How a Cleaning Franchise Embraces Cloud Technology

MaidPro CEO Mark Kushinsky discussed how his business uses cloud computing, and how the technology has helped the business grow.

Mark Kushinsky has always been interested in technology, but didn’t fully incorporate cloud technology into his business, MaidPro, until a year-and-a-half ago. As CEO of the residential cleaning service, Kushinsky said that cloud technology removes the needs for the business to manage the hardware, the upgrading, and other IT components.

“I’m impressed with not having a server room,” Kushinsky said. “You end up spending a lot of money managing the technology instead of improving the business. We’re a cleaning company, not a server management company.”

One way that MaidPro embraced cloud technology to help the business was in its efforts to reduce gas consumption. Kushinsky said the company utilized technology to cut the number of miles driven by bundling nearby clients and reorganizing the routes. Not only were the number of miles driven by 50 percent, but it gave their cleaners more time during the shift. This additional time makes room for more clients and, in the end, adds to the bottom line.

And with 120 offices in 28 states, plus 97 franchises, that’s a lot of addition to the bottom line of MaidPro.

Cloud technology was originally considered when the business started to grow. At first, it was easy to manage client cleaning schedules, but once there were 200, 300 schedules, keeping track of all of them became difficult. Now, MaidPro uses it for more than operations management, but also for marketing, lead management, employee training, email, and more.

“In my experience, you get a lot of ‘aha’ moments,” Kushinsky said. “The business is more efficiency and is improved in so many ways.”

Another example of these ‘aha’ moments has to do with MaidPro’s call center. With cloud technology, a representative can call someone who’s looking at the website and considering the service. This reduced the customer’s waiting time to a matter of seconds, and get MaidPro with the customer before he or she has had a chance to look at a competitor. This saves money and time, as it reduces the need to follow up on leads.

Kushinsky encourages other businesses to take advantage of this technology because its simple, and much more efficient, to use.

“Businesses already bank online,” he said. “It’s just a matter of extending that to other areas of the business.”

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Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. Prior to that, she was a freelance writer, who was published in over a dozen print and online publications, such as, American City & County,, Transport Topics and St. Louis Commerce Magazine. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player.

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