I give a lot of presentations on how business owners can get free publicity through media coverage. One of the challenges I most often hear at these presentations is that business owners don’t know how to create buzz or excitement in the media, or anywhere else.
Creating buzz for your business is not hard. It takes a bit of creativity, a willingness to fail and look stupid, and some strategic planning. To learn how to create that viral buzz, check out my latest article in OPEN Forum.