With the increase in the number of social media networks, small businesses could use a social media management platform, or two, to keep their social media marketing strategy together. Several platforms (or SMMPs) have already made a debut and here is a short list of some of the more popular platforms –Postling, Breeze Social, Roost, Sendible and Social Guides.
Postling provides small businesses with the tools, alerts, and insights to get the most out of social media. Comprehensive features include rating and reviewing sites such as Yelp and CitySearch as well as the ability to publish content to almost every popular social media platform — Facebook, Twitter, LinkedIn, WordPress, Tumblr, Flickr – you name it. Postling also allows users to reply to various network posts from dashboard homepage itself, with a single-page website with all your contact info; security-levels prescription for access to employees. Membership is hugely affordable with three levels of pricing:
- Starter is free but only supports a single account, one brand and one user.
- Plus is $9.00 per month and supports up to three accounts, three brands and three users.
- Premium is $49 per month and designed for those who manage multiple accounts. It supports up to five accounts, five brands and an unlimited number of users.
This platform is truly a breeze with three types time-based services for blog management and content marketing. First, Write a Post, which is for those who know what they want to say and want to get it done. Second, Manage in 10 Minutes, will offer support on content selection for the post based on company profile, industry, location, competitors, and social media activity. Third, Stay Awhile, contains content suggestions and is great for someone who wants to take the time to do research before publishing a post. Best of all, Breeze Social is a free platform.
Roost is perfect for those who have launched or want to launch a social media marketing campaign. It also has an innovative feature for a SMMP, provides options according to your role or business. CPAs, dentists or lawyers would benefit most from the Individual option while retail businesses such as restaurants, boutiques and even non-profit organizations would have a different management plan. For enterprises, consultants and agencies, there is yet another plan to ensure you have best managed campaigns in town. Roost helps small businesses of any kind get the most out of social media.
Sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once. It also provides analytics and measurements for email and SMS as well. This platform starts at $9 a month for one account, with premium services costing $20 a month. Key aspects include the ability to create online marketing campaigns and to preschedule automated messages for birthdays and other events. Professional and flexible plans will support micro-size businesses to large-sized enterprises.
Social Guides combines social commerce applications with social media features on a single platform and has a 30-day trial offer. The starting pack after the trial is priced at $29 a month with options for earning free service. Social Guides help small businesses to “compete in the social era.” It gives you control on how to manage your posts and save time/costs. It looks to blend conventional marketing techniques like word-of-mouth but uses new-age media, tweets, status updates to accelerate your business reach amongst your users.
SMMPs will help to to take your business to the next level by providing better management and evaluation of your social media efforts. For more information, here are some SMMPs overview and downloadable report to aid in managing and understanding social media.