Sleep masks are a great way to catch a few extra Z’s. They keep the lamp light out as your spouse continues to read or to get ready for bed, and they keep the creeping sunlight out in the morning before your alarm clock goes off. Simply closing your eyes may not be good enough.
The same could be said about your business. You may need to do more to close your eyes to keep out the distracting light of emails and phone calls. You might have to put on a sleep mask in order to think about your business, determine its direction and to come up with new ideas to make your business better. Smallbiztechnology.com’s own Ramon Ray describes in OPEN Forum six reasons why a sleep mask is needed for your business.