Constant Contact Makes Digital Marketing Easier for Small Biz

New Services Include Text-to-Join and Video Creation

Small businesses and nonprofits now have another easy tool from Constant Contact,® Inc. for adding names to their email subscriber lists. Text-to-Join allows customers and prospects to sign up for subscriber lists right from their mobile phones, enabling small organizations to capture contact info when their customers or donors are most engaged. It also creates an opportunity to offer promotions and incentives at the moment people sign up by offering coupons, discounts, or a free gift right in the confirmation text message.

“With Text-to-Join, customers and prospects can join your email list right then and there when they are most interested in continuing a relationships using their ever-handy mobile phone. It’s a real win for businesses and nonprofits looking to expand the reach of their email marketing efforts,” said Ellen Brezniak, senior vice president of product strategy. “This feature is exciting because it makes it easy to capture a contact in real-time and enable our small business customers to genuinely benefit from mobile technology.”

recent survey from Constant Contact, reports that growing their business is the number one concern of small organizations. Text-to-Join makes it fast and easy for small businesses and nonprofits to grow their organizations by using text messaging for email list sign-ups. It’s also really easy for small businesses already using Constant Contact to set up. Customers select a keyword for their business or nonprofit and are assigned a short code associated with that keyword.  A short code is a short phone number that subscribers send text messages to from their mobile phones. The keyword and short code are activated immediately and can be instantly shared with customers and donors.

To keep those new subscribers, as well as your current ones, interested in your email newsletters, you can now jazz them up with Constant Contact’s video creation wizard. Currently dubbed “Project Tartan”, the video creation feature is still in beta testing, and the company is still looking for beta testers. Access the beta at Videomail.constantcontact.com, where small businesses can have a chance to test it out and provide feedback. Testing is free to current Constant Contact customers.

Videos are often a more engaging way to communicate information. They allow small businesses to tell their story in a different way, to put a more human face on their business or organization and to build a greater connection with their email subscribers. Some small businesses may already be using videos in the form of YouTube for video marketing, but why not include them in those email newsletters? If small businesses include videos in their newsletters, there is more of a chance that people will watch the video, forward it along and are more willing to take advantage of a call to action.

A study by MarketingSherpa reported that video in an email can lift conversion rates by 50 percent and according to Forrester Research, a minute of video is worth 1.8 million words. If you’re already making videos, including them in your email newsletters is just another step in the digital marketing process. If you’re not yet using videos, this is a good place to start, as you could do something simple like a greeting from the CEO, or a new product demonstration. Videos expand your content opportunities in your current marketing efforts.

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About Allison Midori Reilly

Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. Prior to that, she was a freelance writer, who was published in over a dozen print and online publications, such as Smallbiztechnology.com, American City & County, Ideabing.com, Transport Topics and St. Louis Commerce Magazine. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player.