Small businesses who drive sales with local foot traffic know that coupons and deals help drive traffic through the door. Even service businesses know that great customer service, or asking customers to pay early for 10 percent off their current invoice, is a good strategy.
Social media is no different. Customers don’t take action just because the sun is out. They take actions—be it signing up to a newsletter, Liking a Facebook page, sharing something on Google+ or sending a Tweet—for their own selfish reasons.
It’s one thing to publish content and to be active online, but it’s another thing to make potential customers do something once they’ve finished reading your blog or visiting your company web page. Smallbiztechnology.com editor Ramon Ray offers ways to give users incentives in his latest article on OPEN Forum.