Social media is a great way to market your business, but have you ever tried to use social media as a way to recruit for your business? LinkedIn, Twitter, and Facebook have over 535 million combined users, which is a lot of talent to tap into, and we mean using these networks as a way to screen for those with a poor online reputation. We mean actively using these sites to find quality candidates out there.
Business on Main’s Toddi Gutner offers a few hints on how to dive into social media as a recruiting tool without having it just waste your time. It can be difficult at first, since LinkedIn, Twitter, and Facebook don’t really target the specific professionals and the specific talents you’re looking for. You have to do some sorting. You also have to keep in mind how people find jobs on each of these sites. For Twitter, most see a tweet or retweet of a job posting, while on LinkedIn many are asking for referrals, or responding to job postings available. By knowing this, you can develop a strategy that’s suited for the particular social networking site. Inc Magazine published an excellent article last year on how to use each of these sites as a recruitment tool.
Also keep in mind that searching for candidates through social media is not for everyone. Sometimes, the specific talent you’re looking for just doesn’t congregate on these sites, or your location might be too small to make it worthwhile to sort through over 500 million people. For example, the state of Maine has the smallest market on Twitter. If you are based in Maine, maybe perusing Twitter for a candidate is not such a good idea.
To conclude, this excellent video from Business on Main showcases new technologies that help hiring managers and small business owners to streamline the hiring process, save time, and save money.