As people spend more and more time interacting through social media, many enterprises are interested in understanding and leveraging the power of the content posted on these websites. New sites like Klout and PeerIndex measure people’s online influence on certain subjects and topics on the popular social networking sites like Facebook, Twitter and LinkedIn. The influence is measured by analyzing the messages posted and looking at the response each post or tweet generates. These messages can be matched to specific brands or products and the people who post the messages can receive special offers, perks and previews for the products. This latest trend in social networking is catching on quickly.
The idea is that targeting the right people can help generate interest about the products, creating a new form of online advertising. It is a great way to reach new customers without spending a lot of money on advertising by spreading the word about a new product using the social networking sites.
This new method can be particularly beneficial to small and medium sized businesses that have a small or limited advertising budget. It is currently still in the experimental stage but many big companies like Nike, Disney, HP and Audi are interested in this new form of advertising as it has the potential to become a big thing in the future. The social networking sites have become a great way for companies to interact with their customers and to promote their products and services, and many enterprises have also learned a lot from the positive and negative criticism that they receive from their customers about their products.
Now, the customers can be rewarded for using their influence online if they tweet or post messages about a certain product and with their messages also being read by hundreds or thousands of other users. This offers a great way to keep people informed about the latest thing and generate an interest around the new product. This gives you the ability to reach a lot of potential customers without spending a lot on advertising.
Companies like Klout and PeerIndex act as the scoring systems between the brands and the people on the social networking sites who are given an influential rating. Using the online influence of social networking sites has a lot of potential and can be of great benefit to your business.