Last month, unified communications firm Polycom introduced Polycom® RealPresence™ Ready, its new comprehensive open video collaboration solution optimized that delivers the highest quality video collaboration at the lowest total cost of ownership (TCO). Tailored for the tighter budgets and leaner staffs of emerging companies, this cost-effective solution is integral to Polycom’s strategy to offer small and medium-sized businesses a fast on-ramp to the benefits of video collaboration and a flexible expansion path in line with their business growth.
In this short Q & A with Laura Marx, the Senior Director of SMB Planning & Operations at Polycom, we learn a little bit more about what the company has to offer small businesses in the realm of video collaboration.
1. For those who say – well I have Skype or ooVoo – what do you say?
We’re hearing from SMB customers across many industries that they want reliable, business-grade and secure UC solutions. Our offerings are not only of the highest quality, but also are extremely reliable, interoperable and scalable. SMBs want to project a polished and professional image to their customers and employees without breaking the bank. Polycom solutions, such as RealPresence Ready, enable SMBs to focus on their businesses rather than worrying about the quality and security of their communication devices.
2. How does this compare to other systems from Tandberg for example, which many businesses have?
We’re in the market because our business-grade solutions are perfect for SMBs: they’re affordable and easy to use, and they help SMBs reduce costs and maximize productivity. Polycom solutions differ from the competition as they provide the best TCO and security. Polycom solutions have backward and forward compatibility, and are open standards based for interoperability. These qualities are critical for SMBs that want solutions that can grow with them, integrating with their existing and future communication systems. We’re also the only company delivering H.264 High Profile, a standards-based technology that compresses video files-without compromising on video clarity-and reduces bandwidth needs by as much as 50 percent, which helps avoid costly network upgrades.
3. There are many video conference systems on the market – what are some key tips for a small biz owner knowing how to buy the best system for them?
We’ve been in the SMB market for many years, serving tens of thousands of customers, so our team is very well equipped to help SMBs figure out the best solutions to fit their specific needs. It’s important that SMBs consider solutions that have the flexibility to seamlessly integrate new video technology with their existing communications systems now, and implement solutions that can scale with them as their businesses grow. When customers choose Polycom open solutions, they can be assured that all their communications systems will work together seamlessly today and tomorrow. Polycom and its ecosystem of thousands of partners and resellers offer SMBs a vast array of solutions to meet their needs. Whether an SMB wants an on-premise solution, a hosted solution or wants to evaluate leasing vs. purchasing solutions, Polycom and its partners offer choices and flexibility – all with the high quality, reliability and security that are imperative to any SMB solution.
4. What am I buying for $18,000?
The RealPresence Ready solution includes two Polycom® HDX® 6000 room systems, one Polycom® HDX® 7000 system, and five Polycom® Telepresence m100 software licenses with an installation deployment guide and demo video. RealPresence Ready makes it easier than ever for SMBs to purchase, install, and operate high-quality, business-grade video collaboration solutions. For more information, SMBs can visit our website: www.polycom.com/smb or call 1.800.Polycom.
“There’s something about seeing the person you’re working with that a voice alone can’t provide,” said Gene Crosby, chief operating officer at Jackson Spalding, an Atlanta, Georgia-based firm of 80 creative professionals who develop advertising, media, and public relations campaigns. The company is currently using Polycom as a video collaboration provider.
“We need to be able to communicate face-to-face, internally and with our clients, even if we aren’t in the same place. When looking for affordable, high-quality and secure video conferencing capabilities, we needed to weigh the investment carefully. Choosing Polycom telepresence solutions was easily the smartest purchase we made last year, and we’ve seen amazing results. Polycom improves our productivity and the work we do, and our employees and clients feel much more engaged.”