Small Businesses Can Achieve Global Sales Through Technology

Portfolio.com, a leading news site for entrepreneurs, recently published a study from The Business Journals. The study revealed that a portion of small businesses’ sales revenues is from international sales. Close to one million small businesses are likely to be engaged in international sales in the coming years. Small business international sales are also expected to increase to $2 trillion, up from the present figures of $1.7 trillion.

Godfrey Phillips, Vice President of Research for The Business Journals, said, “The Internet has had an enormous impact on how SMB owners are doing businesses internationally, with 79 percent relying on the Internet as one of their most valuable business tool.”

The best way to make money internationally is to communicate with those potential customers who are overseas. Business owners are not hesitating to use sophisticated service providers such as Citrix Online, LogMeIn, and RHUB, who offer unified, collaborative communications. These devices and services allow small businesses to offer remote support to the client, or to make sales presentations, web seminars, online meetings, and conferences.  Today, generating and delivering business overseas is not only cost effective but offers real possibility for high sales figures.

Takeaway

According to the study, over half of small business owners involved in international business are exporting goods, with 62 percent selling products and services over the Internet, compared to 41 percent of total small business owners. One-third of those doing business internationally, compared to 25 percent of all small business owners, are considered Mobile Professionals – those who work out of the office more than 30 percent of the time and believe that wireless services and applications are extremely critical.

Marissimo, a bag manufacturing company, said that “staying connected via smartphones & iPads for more than eight hours a day, enables me to handle logistics on-site plus ensures I reach global clients for sales pitches and Online Meetings. Business online is economical, faster, almost on a real-time, despite the geographic distances. “

Manufacturing businesses in the US, have shown 32 percent international sales growth largely due adoption of online technology to optimize their international sales. Overall, technology, small businesses, and international sales go hand-in-hand.

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About Anuradha Shukla

Anuradha Shukla is a China-based writer covering a range of topics from enterprise IT to mobile technology. Shukla writes for the Korean IT magazine Asia-Pacific Business and Technology Report. Her articles are also published by an Australasia media company Fairfax Media.

  • intushour

    SEO can help a lot.