Succeed Fast and Fail Fast. It’s A Beautiful Day For Small Business’ Online

When you think back to the huge risks and intensive capital that businesses had 20 or more years ago, it’s amazing. To think that today, you can setup an entire online store and test how a product will sell, in real time. The more customers who buy, the more you can make your product – just like Dell does.

There are LOW barriers to seeing what will or will not sell. Being able to succeed fast or fail fast is a beautiful by product of the Internet.

A new ecommerce service, Goodsie (one of probably several dozens out there) is priced at a flat rate of $15 and gives sellers the tools to set up a customized, online storefront in a snap — no coding required. It aims to be both user- and wallet-friendly.

A few of the neat sites created with Goodsie include: : MilkMade gourmet ice cream; ClosetRich clothing consignment shop, run by a former Rachel Zoe marketing manager; custom iPhone case engraving from RF Laserworks; and custom crafted vintage suitcase boom boxes by The BoomCase.

Here’s some more insight from their press release:

In a study by comScore released this month, U.S. retail e-commerce spending went up 14 percent, to $37.5 Billion, in the second quarter of this year, compared to the same period a year ago. Additionally, the number of buyers increased by 16 percent, with 70 percent of all Internet users making at least one online purchase in the quarter.

There’s a new wave of “mom & pop” shops out there – and they’re popping up online. No overhead, quick setup and a much higher percentage of profit in the pocket are all driving this trend. What might seem overwhelming can actually be quite easy, and if you have a great idea and 30 minutes, it’s not hard to start selling and snagging your part of that $37.5 Billion:

Find the right storefront platform.

Sign up with a hosted e-commerce website which provides you the storefront support most important to your business. Look for those that make set up easy and include enhanced design options that allow you to stand out against competition.

Photograph your goods and upload them to your store.

Take flattering pictures of everything you plan to sell by using a high res digital camera or SLR. Try not to use a camera phone unless you have the proper extensions. If the images look high quality, it will reflect positively on your products.

Set your product descriptions and prices.

Once you’ve come up with some crafty descriptions, set a price for each product. Check out prices of similar products to yours online and gauge a competitive angle.

Promote and sell.

Hit Facebook, Twitter and other social media platforms and blogs to get the word out about your store. Think of conversations as conversions and get people as excited about your store as you are in a place where they can easily tell their friends and spread the word.

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

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