When we talk of the Internet, a vast information storehouse, usually we think about how it has become a crucial branding and marketing channel. Yes, we are indeed talking of online marketing through social networking websites. With newer and better techniques being tried and tested each day, the concept of advertising online indeed has become an essential, although tricky, affair. Social media can help you to search qualifies employees, developing direct relationship with customers, promoting your product/service, and increasing your online visibility.
Building reputation online is never a piece of cake; one needs to be very careful as well as spontaneous when it comes to marketing product through social networking websites. As such, for smaller companies or start-ups, it is always advisable to put this job on people who are competent enough as well as have an experience of being out in the social networking scenario.
Why You Need to Know Social Media
Most of the products and services today tend to have their pages on networks like the Facebook, but the amount of people liking them varies greatly. What about the reason? Well, clearly the posts of major companies come out of people’s lives. Once your employee understands to exploit the social networks to target people’s thoughts, desires and aspirations, your product is sure to get the publicity that one desires. And with one person liking your page, there will be ten others and so on. According to an article published in Surrey Herald, SURREY County Council has spent more than £1,500 in the past two years teaching staff how to use social networking sites Facebook and Twitter.
Introducing Social Media to Employees
When we look into training employees in social media, what we basically seek is to help them get adapted to the kind of information flow in social networking sites. Might seem very easy to do so; but when it comes to using the social networks for business purposes a very clear idea is essential to what kind of content gets the most attention online. Once the employees get a hang of the most basics of social networking sites, the next step is to teach them to analyze which kind of updates are most sought by the friends (the people online). Once the employee is able to totally analyze this, he/she can easily post updates about the company in disguise in a form that people actually dig it.
The most important part in employee training when it comes to social media is to know the subject matter of the social network; whether it is professional or casual; because the kind of information people put in both the circles are totally different. And to make the campaign successful to the maximum extent, one must train its employees for both of these circles, and give them the know-how of posting updates in both of the circles. One small update can propel a company’s reputation as well as push it down by a great extent.
Unlike online advertising, where the aim is to get the maximum hits, or maybe views, in social media markets, the emphasis is on how many people actually share your updates. Social networks are indeed a great way to infer people’s views on your product; simply because if they like it, they would recommend it to their friends, and if not, they wouldn’t. As such, it becomes very easy for companies to gather people’s view and to work to have their products better fitting to people’s taste; thus improving your customer numbers.
Risks Involved When Your Employees Use Social Networks
It is proven that social networking websites can offer you new business opportunities in terms of expanding the customer base and facilitating knowledge transfer within the company. However, social networks can also destroy company’s image that took years to build. Any eager networker can divulge a company’s internal information to competitors. In other words, professional hackers can take advantage of lacking security standards and practices of these websites. So, small business owners should think twice before encouraging their employees to use social networks.