Video Emails: A Cost-Effective Marketing Alternative for Small Biz

Video Emails

A video email gives your message a face and a voice to communicate more effectively with your clients. Telecasting may not be an option for smaller businesses, but thanks to the internet, small businesses can use the traditional telecasting methods to promote their businesses with the help of video emailing.

With the growing popularity of the internet every day and the availability of free services such as the legendary YouTube and Facebook, people have come up with cheap and effective alternatives to promote their businesses and to achieve the same results that are achieved by the traditional television advertisements.

It’s a proven fact that everyone prefers to watch and to listen rather than read boring lines of text; so it’s safe to say that video email marketing is far more effective in catching potential clients. Your targeted audience will require less time in understanding what you offer and there is a healthier chance of getting a positive response. It also eliminates the hassle of typing, composing and proofreading a text email.

A text email message may be very well written but it will never deliver the emotions that you intended to express; but with the help of a video email your client can watch and hear  your emotions and feel your devotion for your business and the services you offer.

One of the easiest ways to send a video email is to attach or embed a YouTube video into your Gmail message (provided your clients use Gmail). This is possible thanks to the advancements in Google Labs, but video marketing is not just confined to Gmail, other email service providers like Hotmail and Yahoo are working hard to compete.

The requirements for creating a video email are fairly simple. You need a camera (it can be a good webcam or a proper recording camera), a microphone (if sound input is not supported by your camera) and a recording software (you can use a basic recording and editing software like the Windows Movie Maker) to get the job done; though the quality of hardware and software is totally up to you in terms of professionalism and, of course, the budget!

Once you’re done with the video you can use any service to send your video to your clients. The service can be free or paid, based on your preference. If you’re looking for free services, then a combination of YouTube and Gmail would work perfectly. If you prefer a paid service with a few added functions to ease up the process, then you may want to consider GetResponse or anything similar to it.

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Farhan Niazi is an experienced web developer with a passion for blogging. He lives in Auckland, New Zealand and is currently working for McCarrison Hayes as their Chief Information Officer. He is the founder of SMB Tech Guide and writes for several blogs and magazines including Two's Company, Stirring Media and TMR Direct. Follow him on Twitter.

4 thoughts on “Video Emails: A Cost-Effective Marketing Alternative for Small Biz

  1. tony mena

    Great article. Another way to send your video emails easily and free is using WowWe’s free video email system. You can sign up for a free account at: http://bit.ly/q1TbBN

    Reply
  2. tony mena

    Great article. Another way to send your video emails easily and free is using WowWe’s free video email system. You can sign up for a free account at: http://bit.ly/q1TbBN

    Reply

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