Email marketing is not a new concept for enterprises. With the growth of social media and mobile marketing, email marketing can be considered a cheap and effective tool to achieve a company’s marketing goals. Many small, medium and large enterprises have realized the effectiveness of email marketing to reach their target audience. Do you know investing some time and dollars on your email marketing campaign can transform your business year from ‘good or bad to ‘Excellent’ in one year? Email marketing, a crucial communication channel between consumer and company, is now backbone of our digital lifestyle. Yes, believe me, effective email marketing can make difference.
If you don’t want to see your business email in the spam folder of target consumers and want to create mission-critical email marketing campaigns, you should consider these factors before launching email marketing campaign:
Why Email Marketing?
If your advertising budget is low, you need to spend your marketing dollars wisely on an email marketing campaign, so that you can sustain current customers and make new customers.
Your email marketing campaign should serve a customer’s digital information requirements and a company’s sales needs. The marketing messages should be created in such a way that it may establish a relationship with consumers. You need to read consumer’s mind before writing an effective email message.
To know the weaknesses and strength of your competitors, you need to analyze competitors’ emails, or even just the email campaigns of your service providers. You should know the timing and frequency of your competitors’ emails. Are they sending relationship-building emails? What products/services do they mention? What is their strategy to approach different marketing segments?
Finding the Best Time to Send an Email
What is the best time to send an email to your customers? This is tough question. Suppose, your target customers are business people. You should try to send emails during business hours. If you are sending emails to multiple time zones, then send an email according to everyone’s working hours.
Grading Your Email Marketing Campaign
You might know what the grading system (A, B, C, D, E as school report grading system.) is all about. You need to know whether your email marketing campaign get a passing grade. Is it excellent, good, or bad? As the marketing and business development strategy, the company needs to analyze its marketing plan using several different metrics.
Let’s Talk About Money
Reading this article, some of you might be thinking that email marketing is demanding and time consuming. Does it really have a strong payoff? It is true that email is contributing towards online and offline growth of the company. It is one of the most cost-effective marketing medium available in the market.