In this interview, real estate mogul and business expert Barbara Corcoran (interviewed by Ramon Ray of Smallbiztechnology.com) gives advice to small businesses in how they can better market their products and services and insight on what mistakes to avoid.
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Barbara shares with Ramon that sometimes small and inexpensive ideas make all the difference, such as using a Dymo Endicia Stamp software. For example, for a recent mailing for her current business, Barbara put an image of her (very recognizable face) on a stamp (using Dymo Endicia). This “out of the box” marketing received more attention from clients than other mailings.
Good marketing that helps you grab the attention is a must-do.
Barbara also shared that one mistake new business owners make is investing too much time and energy in a fancy business plan. Instead, go out in the field with your product, find customers and be passionate about it and keep your passion no matter the obstacles – these are the key steps for a successful business.
She also said that it is very important to analyze how you are spending your time and to get rid of all the tasks that do not lead to selling more of your product and gaining more customers.