Crowdsourcing: What It Is & How to Use It

Working together to solve problems. That's crowdsourcing.

Crowdsourcing is the act of tapping into a collective intelligence to complete a project or to come up with an idea. So, instead of hiring one person to design a logo, for example, a small business could utilize crowdsourcing to have a team of people from all over the country (or the world) work together to design your logo. Or, a small business can utilize crowdsourcing like a contest. Have lots of people put in bids and ideas for a new logo, and then pick the best one.

MSN’s Business on Main says that crowdsourcing can save a small business from going through the time and hassle of finding a worker or an independent contractor for a specific project by having multiple people work on it at once. Crowdsourcing can also be used to do more than design and marketing. It’s also been used to make videos, do fundraising, conduct market research, transcribe audio files, take customer orders and provide customer support, and even to solicit ideas for new products and services. A few examples of the fruits of crowdsourcing include Wikipedia, Linux, and Google’s Android.

Crowdsourcing works by first, broadcasting your need or your problem to an unknown group of people. Then, you and the crowd take the time to sort through the bids and suggestions that come in. So, you might end up getting one bid, or one hundred bids. You might end up getting bids from quality experts as well as beginners. Either way, crowdsourcing opens up to opportunity to work with talent that you may not have been able to otherwise, and it opens up the problem-solving process to more minds, and hopefully, more solutions.

If crowdsourcing sounds like something you want to try, then there are several crowdsourcing website out there to consider, such as CrowdFlowercrowdSPRINGTrada and uTest. Using a crowd of people instead of one avoids the pitfall of having that one person do a poor job on the project and then ending up with having to do it yourself. With a crowd, you can easily pick the best one and offer revisions. In the end, it might be cheaper and faster to utilize crowdsourcing to complete projects then finding full-time employees or independent contractors.

We at would like to know if you’ve ever tried crowdsourcing or not, so please participate in our weekly survey, located on the right hand side of the web page.

The following two tabs change content below.
Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. Prior to that, she was a freelance writer, who was published in over a dozen print and online publications, such as, American City & County,, Transport Topics and St. Louis Commerce Magazine. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player.

Latest posts by Allison Midori Reilly (see all)

2 thoughts on “Crowdsourcing: What It Is & How to Use It

  1. Pricing Prophets

    Here’s another crowd-sourcing website for you:, where you can ask a global panel of pricing experts and thought-leaders what price to charge and why…and its designed exclusively for small businesses


Leave a Reply

Your email address will not be published. Required fields are marked *