Amazon.com is rolling out a new web site. According to the Wall Street Journal this new design has four key elements:
- less cluttered than the old one
- fewer buttons
- more white space and
- bigger search box
Whether you decide to make these changes on your own web site, I bet you DO need to make some changes. When is the last time you took the time to invest in an upgrade to the interface or backend of your web site? If it’s been a long time, you do need to update your web site. Hire a GRAPHICS expert and a PROGRAMMING expert.
I was browsing the web site of a service professional (in a particular industry last week) and their web sites looks so old and horribly designed that I had to email someone else to ask if this person I was considering to hire could even do the work.
A crappy web site, especially for those who do not know you, reflects poorly on you and your business.
The other insight from Amazon.com’s web site redesign is that they appear to be making their web site more tablet friendly. While computers are VERY important, the book of tablets means that you need to design for a variety of screens.
And ONE MORE piece of advice – work with your programmer to give users who are visiting your web site from different web browsers the ability to view your web site in the most optimized way for the device they are viewing your web site one.
Watch more about this on a short WSJ Video: