Survey Results: Marketing Methods, Small Biz Resources, Live Chat

check boxHere is another set of weekly survey results, this time on marketing methods, small business resources and live chatting. Each set of results comes with a short analysis on what these results mean to you and to the content you read on More results will be revealed later on this week, and you can see previous results on content management systems and cloud-based services.
Marketing Methods SurveyWhich digital marketing methods are you planning to implement, or have already implemented this year? (Select all that apply)

Email Marketing – 50%

Text Message Marketing – 25%

QR Code – 17%

Geolocation – 0%

Social Media Marketing -75%

Search Engine Marketing – 58%

Content Marketing – 33%

Results Analysis: It seems that anything and everything on using technology for marketing would benefit some portion of our readers. Also, very few of our readers use geolocation, or location-based marketing like Foursquare, so maybe we’ll amp up articles on that. We haven’t done a whole lot on content and search engine marketing, so we need to make sure that we cover those topics as well.

Small Business Resources Survey

Besides, where else do you go for small business news and info? (Select all that apply)

MSN’s Blog “Business on Main” – 25%

American Express’ Blog “OPEN Forum” – 50%

The Small Business Administration – 17%

VentureBeat – 33%

Press Releases – 17%

Major News Organizations like Fox Business or CNNMoney – 17%

Business Magazines such as Inc. and Fast Company – 67%

Other – 25%

Results Analysis: We did this survey to gauge what kind of information are readers are wanting and needing. We understand that technology is a big one, but business is more than technology, despite how crippled many businesses would be without it. Although our focus is on technology, these results illustrate that our readership may appreciate a non-tech article or two from time to time.

Live Chat Survey

Does your company have a live chat option for your customers?

Yes – 43%

No – 57%

Results Analysis: Since this one is split right down the middle, these results tell us that we ought to be covering both sides of the spectrum on live chat. This means that there will be an increase in articles on why and how to use live chat, as well as tips and tricks to improve this function if you already have it.

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Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. Prior to that, she was a freelance writer, who was published in over a dozen print and online publications, such as, American City & County,, Transport Topics and St. Louis Commerce Magazine. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player.

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