Last week Target’s web site went down after a crush of online customers went online to purchase limited edition Missoni line of designer clothing. A $40 skirt that could easily have cost hundreds (or more) dollars.
What less can you learn? Target is a a BIG companies with BIG resources and they were not ready for the crush of business this sale brought in. What about your web site? Are you ready this holiday season for a crush of more sales? Are you ready for more visitors than normal to visit your web site and buy from you?
If your web site crashes you’ll lose sales and have a tarnished reputation and your online customers will go to your competition (only a click away to buy).
The New York Times writes:
But on Twitter and other social media sites, thwarted shoppers posted furious messages and commiserated about the site’s failure, with a few bragging that they had made it through in the brief periods that Target.com was working.
Marketing experts said the blunder was amateurish, although they said it should not have any lasting effect on Target’s reputation.
“It’s a little bit embarrassing for one of the nation’s largest retailers to have a Web site that can’t support a rush — it’s not like they’re any strangers to rushes,” said Ian Schafer, chief executive of the digital marketing firm Deep Focus. “It’s saying, ‘We’re so popular we had to turn people away at the door.’ Then get a bigger place.”
The problems came just three weeks after Target, which had been relying on Amazon’s back end for its Web site, switched to its own platform. But Ms. O’Murray said the crashing of the site was caused solely by demand for the products.