Tech Thursday (Sept 15) – Wasp QR Code Maker, Social Media Measurement, GFI MailArchiver, Mindjet Connect, Small Biz Not Protecting Data

Wasp Barcode Technologies Launches Free QR Code Maker

Marketing Decision Makers Reveal Strategic Priorities in New Survey from Bizo; Social Media Measurement Stands Out

GFI MailArchiver Enables Android, BlackBerry® and iPhone®Users to Access Archived Email Anywhere

Mindjet Unveils Mindjet Connect Collaborative Work Management Software for Groups that Need to Work Better, Together

Symantec Survey Finds Surprising Number Of Small Businesses Not Protecting Data on Virtualized Servers

Wasp Barcode Technologies Launches Free QR Code Maker

Free QR code maker helps SMBs communicate more accurately and efficiently


(PLANO, Texas) –
Wasp Barcode Technologies, a leading provider of small business productivity solutions, today announced the launch of a free QR code maker for small businesses. This new tool will allow SMBs to connect their online and offline marketing efforts quickly and easily. QR codes offer customers and prospects access to a company’s website, contact information, custom landing page, social media properties, and a number of other types of information.

QR code is a two-dimensional barcode that is commonly used in advertising, marketing, and social networking as a tool to drive customers directly to a URL, including social media properties or custom landing pages. Users simply scan the QR code with a smartphone to access the URL. QR codes can also store text information such as contact information or mailing addresses, making them a good addition to a business card. QR codes are a great way to bridge the gap between the traditional world of offline marketing, and the online world, where you can captivate your viewers with dynamic, engaging content.

“Wasp Barcode is committed to the success of SMBs and we felt it was important to equip SMBs with the same capabilities as larger companies,” said Brian Sutter, marketing director, Wasp Barcode Technologies. “QR codes play an integral role in marketing products and services in today’s market.  With our free QR code maker, SMBs have yet another tool at their disposal to reach customers in this ever-changing economic environment.”

Marketing Decision Makers Reveal Strategic Priorities in New Survey from Bizo; Social Media Measurement Stands Out

Marketers Say Planning, Executing and Measuring Campaigns Reach Peak in Fall Season

San Francisco – Bizo, the leading solution for reaching and engaging business professionals online today unveiled the results of an online survey of leading in-house and agency marketers. The results from more than 520 strategic marketers reveal that they are getting ready for the busiest season of the year and while they are betting big on new initiatives in social, some are also doubling down on old favorites like display. An interactive presentation of the full results can be seen here: http://a.sw.io/neEV0FM

Getting Ready for a Busy Fall

The participants in this marketing survey represent key strategic decision makers for their organizations. More than 94 percent of respondents play a role in determining overall marketing strategy for their company or clients, with 57 percent leading the strategy discussion. As they gear up for Q4, 46 percent of marketers say this is the busiest season for planning. However, there’s nothing like planning on the run – survey respondents reported Fall as the busiest time for both closing sales and executing marketing campaigns.

New Priority in Social

When asked which marketing channels they planned to increase focus on over the next 12 months, leading marketers revealed that social was overwhelmingly the most important (65 percent) followed by email (46 percent) and content marketing (45 percent). The survey reinforces this trend, with nearly 97 percent of respondents saying social media marketing is more important or as important to their marketing mix this year versus last year. But what role does Social play for these leading marketers? Forty-one percent of respondents said creating general awareness was its most important role, followed by reinforcement of other campaigns (26 percent).

GFI MailArchiver Enables Android, BlackBerry® and iPhone®Users to Access Archived Email Anywhere

GFI® Software optimizes GFI MailArchiver Web interface so users can quickly find and retrieve archived messages via the world’s top smartphone platforms

Clearwater, Fla. – GFI Software today unveiled several enhancements to GFI MailArchiver, a leading email archiving and management solution used by thousands of small and medium-sized businesses (SMBs) worldwide. GFI MailArchiver users can now ensure that employees have quick and easy access to all their archived email via their smartphones, including any Android-powered device, BlackBerry® or iPhone®.

“The way SMBs use email is changing as smartphone adoption explodes and more employees gain access to corporate email via personal or work-issued mobile devices,” said Phil Bousfield, general manager, Infrastructure Business Unit, GFI Software. “That creates new email management headaches for IT administrators, with employees demanding uninterrupted access to all their email while using smartphones with different operating systems and inconsistent email retention and storage limitations. GFI MailArchiver addresses this new challenge by providing users quick and easy access to all archived email through their smartphones.”

GFI MailArchiver users can now access, search and retrieve their archived email through a new Web portal optimized for Android-powered devices, Blackberries and iPhones. This enables SMBs to further capitalize on the efficiencies and versatility of a mobile, connected workforce without creating new IT management challenges.

In addition, GFI MailArchiver now includes customizable retention controls. IT administrators now specify which emails and attachments to retain by size and file type, as well as define how long various file types—including large multimedia files—will remain archived to conserve storage resources.

To learn more about GFI MailArchiver, visit www.gfi.com/mailarchiver and download a free trial, send email to sales@gfi.com or call 888-243-4329.

Mindjet Unveils Mindjet Connect Collaborative Work Management Software for Groups that Need to Work Better, Together

New Free Online Service Combines Document Management, Sharing and Collaboration, Real-time Co-editing, C and a Powerful Interactive Visual Experience to Help Get More Work Done

San FranciscoMindjet®, which provides Collaborative Work Management software that helps groups dramatically improve the way they work together, today announced the availability of Mindjet Connect, a free service delivered on the web that lets people with shared goals  get more work done.

Mindjet Connect’s core functionality includes cloud-based file storage, sharing and collaboration, content co-editing, anytime anywhere mobile access and an interactive visual experience that reduces friction, increases creativity and accelerates group productivity.  Unlike other online services that simply let you share files or track due dates, Mindjet Connect enables groups to see information in context, quickly find what they need and keep everyone on the same page so they can accomplish more.  The result is less time spent doing work for work’s sake and more time, energy and creativity focused on accomplishing the common goal. With Mindjet Connect everyone wins.

Mindjet Connect will be available free of charge on September 22, 2011 in English, German and French versions at http://www.mindjet.com/connect. Also available is Mindjet Connect, Business edition, which adds more sophisticated document management and collaboration capabilities needed for extended teams to work on multiple projects effectively.  Mindjet Connect, Business edition can be ordered at https://secure.mindjet.com/WebApp/catalog/catalog.aspxstarting at $45 <https://secure.mindjet.com/WebApp/catalog/catalog.aspx%20starting%20at%20$45>  per month USD for a 3-user license.

Symantec Survey Finds Surprising Number Of Small Businesses Not Protecting Data on Virtualized Servers

MOUNTAIN VIEW, Calif. – Symantec Corp. (Nasdaq: SYMC) today announced the findings of its 2011 Small Business Virtualization Poll which examined the adoption of virtualization within small businesses and  its impact on their organizations.  According to the survey, small businesses have a strong interest in virtualization, but are still learning how to adopt it in their organizations.  As they implement server virtualization, small businesses are putting their data at risk.  The survey found that most small businesses aren’t taking the most basic steps to secure and protect their virtual environments.  The survey is based on 658 respondents in 28 countries worldwide.

“Despite what you may think, small businesses are evaluating how virtualization can benefit their organizations.  We’re still early in the adoption cycle, but virtualization enables small businesses to reduce expenses and meet the increasing demands for greater productivity and efficiency, said Steve Cullen, senior vice president, Strategy and Marketing, Symantec Corp.“However, whether or not small businesses are ready to make the transition to virtualized technologies, it’s critical that they always secure and protect their data no matter what type of environments they have.”

Survey Highlights

  • Financial Benefits Driving Decision to Virtualize. Seventy percent of respondents said their organizations are considering virtualization.  Not surprisingly, financial benefits rank highest among reasons to adopt server virtualization.  Reduced capital expense was cited by 70 percent, while 68 percent said reduced operating expense would drive their decisions to deploy virtualization.  Other benefits include the ability to use fewer servers for the same number of applications (67 percent) and improved server scalability (65 percent).

  • Limited IT Skills Holding Some Small Businesses Back. Despite their interest, small businesses are finding it difficult to move from discussions to execution.  Only 10 percent of respondents have deployed virtualized servers and they are focusing their early-stage efforts on simpler, less critical application areas.  Top challenges include performance (60 percent), backup (56 percent), and security and patch management (56 percent).  Nearly a third of small businesses not now planning virtualization cited lack of experience as a factor.
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About Allison Midori Reilly

Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. Prior to that, she was a freelance writer, who was published in over a dozen print and online publications, such as Smallbiztechnology.com, American City & County, Ideabing.com, Transport Topics and St. Louis Commerce Magazine. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player.