Tech Thursday (Sept 29) – Dell, SmartBridge, Verizon, Epson, oDesk

Dell Places Enterprise-Class Wireless Networking Solutions Within Reach of Small and Medium Businesses

Smartbridge SmartMPM Delivers Real-time Marketing Intelligence Data for Retailers Just In Time for Holiday Season 2011

Verizon Wireless Introduces Blackberry Torch 9850

New Epson Small-in-One™ Delivers Superior Performance

oDesk Highlights Hot Tech Sector Jobs

Dell Places Enterprise-Class Wireless Networking Solutions Within Reach of Small and Medium Businesses

ROUND ROCK, Texas – Dell today announced new PowerConnect wireless networking solutions designed to help small and medium organizations better manage IT resources while driving business performance under limited budgets.

The new Dell PowerConnect W-Series of access points (APs), controllers and software brings end-to-end enterprise-class wireless networking features and security to small and medium businesses from the datacenter to small branch offices or home offices with improved security over traditional wired solutions. The PowerConnect W-Series enables a seamless mobile experience. In fact, the new solution can be up and running in minutes with speeds of up to 300 Mbps per radio.

Dell’s extensive networking portfolio offers solutions and services for not only wireless but data center, campus/branch, and storage environments as well. As a complete solution provider, Dell also delivers PowerEdge servers and leading storage options including PowerVault, EqualLogic and Compellent.

“We understand that growing businesses demand quality connectivity for users wherever they work or roam. The Dell PowerConnect W-Series enables IT executives to significantly reduce network costs and increase employee productivity and mobility without compromising security,” said Tony Parkinson, vice president, Consumer, Small & Medium Business Enterprise Solutions, Dell.

Smartbridge SmartMPM Delivers Real-time Marketing Intelligence Data for Retailers Just In Time for Holiday Season 2011

Marketing performance measurement tool provides retailers with key ROI, marketing metrics and guidance to monitor, evaluate and adjust integrated marketing campaigns in real time

HOUSTON – With less than four months until Holiday 2011, Smartbridge, a  technology consulting and systems integration firm, today released SmartMPM for retailers. SmartMPM is a marketing performance measurement tool designed specifically for marketers, ideal for retailers who need data and guidance about their integrated marketing campaigns, especially those designed to drive holiday sales.  In today’s 24X7 social world, a retailer must be in tune with its customers, reach them on multiple channels in ways that translate into engagement and purchases.  SmartMPM is an invaluable tool in a retailer’s marketing arsenal.

“Holiday season 2011 will see social tools used like never before, and huge competition among retailers to attract and engage customers,” said Sri Raj, Founder and CEO of Smartbridge.  “This results in lots of noise, and really a volume game that will likely equal more misses than hits for retailers, unless they employ tools to help dig into a campaign, analyze results andmake necessary adjustments to their integrated marketing campaigns using ROI analysis.”

For retailers, SmartMPM delivers a unified view of integrated marketing campaigns across all traditional and digital channels while still allowing for an in-depth analysis into each channel performance.  Unlike other marketing analytic tools, SmartMPM also integrates financial information with cross‐channel performance metrics.

Verizon Wireless Introduces Blackberry Torch 9850

BlackBerry Torch 9850 to be Available on the Nation’s Most Reliable Network

BASKING RIDGE, N.J. – Verizon Wireless today announced the new BlackBerry® Torch™ 9850 smartphone will be available online at on Sept. 8, and in Verizon Wireless Communications Stores on Sept. 15.

Watch videos, play games and stay productive on the largest display and highest resolution on a BlackBerry smartphone to date.  Powered by the new BlackBerry® 7 operating system, customers can enjoy the next generation BlackBerry browser with optimized zooming, panning and HTML 5 performance.  BlackBerry® Balance is now integrated, allowing secure access to business information while preventing it from being copied into, sent from or used by personal applications.  Customers can stay connected to their personal and business lives while in or out of the office.

Key features:

·         3G coverage on the nation’s most reliable network

·         3.7-inch high-resolution touchscreen display (800 x 480) with trackpad navigation

·         1.2 GHz processor

·         Global Ready™ – Quad band with support for UMTS, HSPA, GSM, GPRS and EDGE allowing customers to enjoy wireless voice and data service in more than 200 countries, including more than 95 with 3G speeds

·         5-megapixel camera with flash and 720p HD video recording capabilities

·         Wi-Fi b/g/n, GPS and Bluetooth® 2.1

·         16 GB microSD™ card pre-installed, with support for up to 32 GB microSD card

BlackBerry 7:

·         Liquid Graphics technology combines a dedicated high-performance graphics processor with a blazingly fast CPU and stunning high-resolution display to deliver a responsive touch interface with incredibly fast and smooth graphics.

·         Premium version of Documents To Go is now included at no additional cost, offering customers enhanced document editing features, as well as a native PDF document viewer.

·         The newest release of BBM (BlackBerry Messenger) now extends the real-time BBM experience together with a range of apps including gaming and social networking.

·         Updated Social Feeds app has been extended to capture updates from media, podcasts and more, all in one consolidated view.

·         Universal search capability now supports voice-activated search, allowing customers to simply say what they want to find on their device or the Web.

·         BlackBerry Balance administrator can remotely wipe business information from the device while leaving personal information intact.

New Epson Small-in-One™ Delivers Superior Performance

LONG BEACH, Calif. – Epson America, Inc., a leading provider of superior performing desktop printing solutions, today announced the Epson Stylus NX430 Small-in-One, featuring all-in-one performance in an unprecedented space-saving design – the smallest footprint available for the feature set.

“Consumers will be amazed with the compact size and powerful performance of the Epson Stylus NX430,” said Kristi Lanzit, product manager, Consumer Ink Jets, Epson America, Inc. “The name Small-in-One says it all; no other printer offers such great performance in a small size – guaranteed.”

The Epson Stylus NX430 is easy to set-up, affordable and great for sharing with the entire family. With the latest wireless technology and built-in remote printing, the Epson Stylus NX430 is a powerful all-in-one that meets a busy family’s home printing, scanning and copying needs.

The Epson Stylus NX430 comes complete with a 2.5” color LCD with touch panel, built-in memory card slots for PC-free photo printing, easy wireless connectivity, mobile printing capabilities, and quiet operation. This high-performance Small-in-One fits perfectly in virtually any setting, delivering superiorquality results for everyday projects.

oDesk Highlights Hot Tech Sector Jobs

Growing Distributed Workforce, New Apple and Android Devices Drive Mobile Application Development

REDWOOD CITY, Calif.—September 2, 2011—oDesk, the largest and fastest-growing online employment platform, today announced findings from their August Online Employment Report, a monthly analysis on the state of the online workforce, including in-demand skills, growth in job opportunities and upcoming workforce trends. With Labor Day upon us, and a record 100,000+ jobs posted, the Employment Report turns its focus on trends in the technology sector.

According to the report, jobs within mobile application development are growing at record speed. Specifically,

  • Demand for mobile development skills is up 131% year over year.
  • Hot growth in jobs posted for Android SDK, iPhone and Windows Mobile.
  • Overall, employers spent $20M hiring online in August, an increase of 95% over the same period the previous year.

The growth in demand for mobile applications is thanks to the growing reliance on the smartphone for business and personal use, as well as the excitement around new product announcements–such as Apple’s anticipated iPhone 5 in September–and cross-business deals like the Microsoft-Nokia partnership and the recent Google acquisition of Motorola. The oDesk Online Employment Report indicates that mobile application development was the eighth most requested category of work last month, with demand for Android SDK and Windows Mobile skills leading the category in new job growth.

“The continued innovation and development in mobile devices and systems has led to a surge in online employment opportunities for people with these skills,” said Gary Swart, oDesk CEO. “Businesses are going mobile, and talented developers from the on-demand online workforce are building the apps that will take them there.”

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Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. Prior to that, she was a freelance writer, who was published in over a dozen print and online publications, such as, American City & County,, Transport Topics and St. Louis Commerce Magazine. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player.

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