As your Facebook marketing increases it’s important that you use tools designed for Facebook as these tools best integrate into Facebook’s platform. For example, while it’s great to announce an event on Facebook and link to another page, why not consider using an application that integrates seamlessly with Facebook.
A few weeks ago Zoomerang’s Surveys and Polls for Facebook was released. It is designed for Facebook. According to the press release, the free and easy-to-use Facebook application not only allows users to poll their friends on their thoughts and ideas directly on Facebook, but also provides real-time feedback. Businesses can survey customers and prospects on their opinions towards certain products or services as well as what they would like to see offered, giving businesses key, real-time insights into consumer attitudes. As an added benefit, users can add photos and video in their question and answer choices. Plus, Facebook sharing options allow the survey or poll to spread virally to reach people beyond one’s immediate network.
As you begin to use “platforms” it’s important that you use tools designed for these platforms to get the most out of them.
If you are looking for more Facebook apps check out North Social , their VP of business development spoke on our Small Business Technology Tour panel in Mountain View about how content is important to have more results online.