If you’re a “seasoned” social media professional you send out obligatory Tweets and things to “engage” your customers, to get them to like you and etc. I’d say that it might be time to SLOW down and really consider are you giving vital information to your customers that they want – be it being entertained, news, sales information or otherwise.
When asked why consumers were breaking-up with brands in Facebook and Twitter, the top reasons cited were:
- The company posts too frequently
- My wall was becoming too crowded with marketing posts
- The content was too repetitive or boring
In the previous three points, we learn what not to do. When customers were asked why they unliked brands, we get a better idea for what to do moving forward (interpreted):
- I only “Liked” the company to take advantage of an offer
- Brands didn’t offer enough special offers or deals over time to make it worth my while
- Their posts were too promotional without the ability to take action against them within the stream
So be careful the next time you press the “Tweet” button. Be careful the next time you get happy when 4 billions customers “like” you just to get a free Slurpee.
Also, if you are not focused on creating a great web site, and a solid email newsletter, everything else needs to wait, for the most part. SOME businesses, might be just fine with a “social media only” strategy. But most need a solid web site and email newsletter.