3 Common Social Media Pitfalls, and How to Fix Them

Social Media

Everyone sharing everything everywhere! It's what you're going for, right?

The pitfall of social media is that it’s so easy, that you can easily mess up your marketing with it. Especially if you’re just starting out, or are unsure of what’s going to happen with social media, it be easy to make a few mistakes. Here are three of the biggest and most common pitfalls of social media, and how you can fix them:

Pitfall #1: No Strategy

The beauty of the many social media tools that are out there is that they are free, easily accessible, and easy to get started with posting content.  The problem is that many users that jump onto these tools are doing very little thinking about their strategies.  If you’re a small business owner, you cannot afford to touch these social tools without a strategy

Pitfall #2: Oversharing

Sharing is definitely fun, convenient, and cool.  But if you’re a business owner, you can’t afford to share random things.  You always want all your social activity to revolve around your business brand.

Pitfall #3: ‘Winging It’

There is no such thing as winging it with your social media.  Getting your social media set up is half of the work.  You can easily hit the ground running but that’s really not what you want to do.  Not without a strategy and random interactions!

Solution: SMART Strategy

Before you approach social media with a DIY mindset or hire a consultant, here is some homework to do beforehand.  Ask yourself what you’re trying to do with social media in the following regards:

Be SMART about it.

Specific: What is the specific thing you are trying to do with your business?  How do you specifically want to execute this in your marketing strategy?  (If you have no idea, a consultant or some R&D will help).

Measurable: Is your social media tactic measurable?  (It will be wise to ask your consultant how you can measure your results here).

Attainable: Is what you’re trying to accomplish with your social media attainable? (If so, how is what you want to ask your consultant).

Realistic: Are your social media goals realistic?  Are the goals within your reach (time, budget, resources)/

Timely: Can your goals be reached within a certain desired time?  All things in business that require some sort of success need a deadline.  You will need to put a deadline to every goal and outcome for your social media strategy.


About Sana Ahmed

Formerly at Mashable, Sana Ahmed is a Social Technology Consultant who streamlines technology strategies for business, learning, and personal productivity. She trains digital users on how to take back their technology and get down to business! Sana also contributes to AppAdvice.com, and works on her startups in her spare time.

  • http://twitter.com/SocialSantos Bluh Evette Santos

    Great and interesting content Sana!  Using SMART strategy is really effective and I also have tried it myself. Very helpful indeed. Thank you!

    • http://twitter.com/sanaahmed Sana Ahmed

      Bluh, you’re welcome.  We’d love to hear your progress and insights with your social media strategies!

  • http://twitter.com/colindavison Colin Davison

    Certainly wise words. What plan woudl you suggest someone follows?

  • Anonymous

    Back to basics…back to planning. Wow, really amazing, even for social media a plan must be put in place to avoid winging it like you mentioned above.
    Mark Brundage UOBIM

    • http://twitter.com/sanaahmed Sana Ahmed

      Thanks for the response Mark!  Yes, it’s true!  Business owners use social media for their purposes, but they need to take the time to think and plan before diving in!

  • Douglas Brown

    I am really glad I followed you on Google+ your articles are great. I am a novice at social media but their may be hope for me after all. Really enjoy the insight