The pitfall of social media is that it’s so easy, that you can easily mess up your marketing with it. Especially if you’re just starting out, or are unsure of what’s going to happen with social media, it be easy to make a few mistakes. Here are three of the biggest and most common pitfalls of social media, and how you can fix them:
Pitfall #1: No Strategy
The beauty of the many social media tools that are out there is that they are free, easily accessible, and easy to get started with posting content. The problem is that many users that jump onto these tools are doing very little thinking about their strategies. If you’re a small business owner, you cannot afford to touch these social tools without a strategy
Pitfall #2: Oversharing
Sharing is definitely fun, convenient, and cool. But if you’re a business owner, you can’t afford to share random things. You always want all your social activity to revolve around your business brand.
Pitfall #3: ‘Winging It’
There is no such thing as winging it with your social media. Getting your social media set up is half of the work. You can easily hit the ground running but that’s really not what you want to do. Not without a strategy and random interactions!
Solution: SMART Strategy
Before you approach social media with a DIY mindset or hire a consultant, here is some homework to do beforehand. Ask yourself what you’re trying to do with social media in the following regards:
Be SMART about it.
Specific: What is the specific thing you are trying to do with your business? How do you specifically want to execute this in your marketing strategy? (If you have no idea, a consultant or some R&D will help).
Measurable: Is your social media tactic measurable? (It will be wise to ask your consultant how you can measure your results here).
Attainable: Is what you’re trying to accomplish with your social media attainable? (If so, how is what you want to ask your consultant).
Realistic: Are your social media goals realistic? Are the goals within your reach (time, budget, resources)/
Timely: Can your goals be reached within a certain desired time? All things in business that require some sort of success need a deadline. You will need to put a deadline to every goal and outcome for your social media strategy.
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