Have you as a small business ever considered implementing video into your marketing mix? I don’t just mean having a YouTube channel and posting videos there (although that doesn’t hurt), but utilizing video in other areas, such as your website or in your sales presentations? If you have, then it can easily be done with KnowledgeVision.
“Video is an important part of every website,” said Michael Kolowich, CEO of KnowledgeVision. “It works, as it helps lift response rates and click through rates.”
KnowledgeVision is an online presentation platform that offers more than video, but flexible templates and the ability to incorporate audio and Powerpoint into your final product as well. KnowledgeVision also supports on-demand and live presentations as well, so your presentation or video can be shot live as part of a webinar or be available for people to access anytime, anywhere.
“[Small businesses] can create interactive video with no more skills than a Powerpoint,” Kolowich said. “It video content creation which uses skills that many people have in your business.”
Besides KnowledgeVision, if a small business wants to make a video, the company either has to contact a video production agency or do it themselves using a web cam or video camera. A video production agency can be really expensive, while a web cam or video camera may not necessarily provide a professional looking video. Actually, neither way can really provide a live, or on-demand video experience, which is what KnowledgeVision specializes in.
“Audio narrated slides are so 2008,” Kolowich says. “The era of video connection is of an information experience that’s instantaneous. Video is richer,and provides a way to see and to connect with the person.
Entrepreneurs and small businesses have been using KnowledgeVision in a variety of ways, including using the video as a company pitch to investors, as live footage of a webinar, or as a way to present important information about your products and services to your customers. If you think video is something you need to incorporate into your marketing mix, then Kolowich offers a few tips on how to create quality video:
“Make sure you have very good audio,” he says. “Your video will feel amateur if the audio isn’t quite right. Pay attention to the audio as well as video.”
Kolowich also suggests to use all of the tools available to use as a communicator. This includes things like props, gestures, facial expressions, and body language.
“Relax,” he says. “Talk to the camera like a person.”
If you want a good example of what KnowledgeVision and video marketing can do for you, then check out this video on sustainable seafood from Australis Aquaculture.