Before you blink, another social network seems to pop up. Then, you see tons of articles on which social network is supposedly better than the other. Don’t waste your time on such articles.
Here’s the formula to decipher which social networks you should be on: In a nutshell, if your target audience is on a particular social network, then you should be on there too.
Bu,t if your audience is not on a particular social network, why waste your precious business hours there? A good social network will always have an idea of what audience is using their product- if they don’t, then there’s an answer for you!
A quick rundown of popular social networks and their particular features include:
Facebook: With over 500 million users worldwide, Facebook has become a perfect breeding ground for “word of mouth” marketing. Friends “liking” things are a way of other friends to keep track of what businesses they might want to check out. Facebook Ads work with the same concept.
Twitter: Twitter is a micro-blogging platform where people communicate with each other in 140 characters or less. Twitter allows for a convenient communications and marketing tool.
LinkedIn: LinkedIn is the true global online business network. People fill out their online profiles in a resume-like manner and professionally reach out to each other for business leads and opportunities. LinkedIn maintains a very low tolerance spam policy. That’s why it’s important to approach LinkedIn with a professional mindset.
Google+: Google+ like all Google products, is a way for Google to be advertised and expanded through its clients. In short, Google+ is a great answer for googlephiles who cruise through gmail all day while wanting to bookmark or share articles with other google users. Now, when Gmail users check their emails from their browsers, they can peek up at the top right of their window bar for any updates on their network. Google+ is similar to Facebook in that you create your profile. It’s different in the sense that instead of friends, you have people in circles. Google+ allows you to control how much or little you want to share with certain circles. Google+ has added it’s +1 feature where you like things across the web (especially through the google search engine). It adds a level of personalization to your google searches where certain articles that are +1 within your network are seen in your searches. Google added it’s Buzz features into google+ as well. Google+ has the potential of having a similar formality to Linkedin. But you’ll have to try it yourself and see if it’s a good fit for your target audience and business marketing.